customer-experience
BusinessImpact.com Continues Momentum in the First Quarter, Fueled by Client Growth, New Products and Partnership Events
TechnologyEliminate Silos and Unlock Data’s Full Value With Data as a Service
BusinessA Long-Term Digital Strategy to Boost Financial Services Sales
BankingBanks Need Not Be Scared to Use Humour in Ads. It Might Just Help Them

The Five Pillars of New Product Development: How to Avoid Common Pitfalls
Date: March 15, 2023
By Gaurav Rathi To stay relevant in the competitive financial services industry, organizations need to continually innovate or they risk dropping out of favor in the marketplace. Thanks to the continuously increasing flow of data, teams are able to focus new product development (NPD) around the personalized desires of the consumer at entirely new levels....

Accountant Brian Murphy – Key Practical Marketing Advice for 2023
Date: March 10, 2023
In the face of rapid changes, including the market aftershock of the pandemic and continued economic instability (particularly in the US and UK), consumers are certainly getting much pickier. They are deciding more carefully what they can afford to spend their money on, and also considering, should they spend money on your particular company or...

What Do Financial Leaders Need From Their Uc Analytics Tools?
Date: March 6, 2023
Ben Nicklen, COO at UC and workplace data analytics software organisation, Tiger, explores this topic in greater depth. There’s no doubt that the financial services industry is experiencing an evolution. With a rise in modern fintech firms, traditional high-street banks have been forced to sit up and take notice. The next generation of customer —...

Should Banks Make ‘personalised Customer Experiences’ a Priority?
Date: February 9, 2023
By Matthew Biboud Lübeck, VP EMEA at Amperity A 10% improvement in customer data quality can be linked to a 5% improvement in customer responsiveness, according to Gartner. So in today’s hugely-competitive global marketplace and with the shadow of recession ahead, can financial organisations afford the reputational and bottom line impact caused by siloed data...

2023 Banking Outlook: 6 Key Trends That Will Impact the Industry
Date: February 9, 2023
By John da Gama-Rose, Head of Banking & Financial Services, Global Growth Markets, Cognizant Faced with a fragile economy, banks need to double down on providing guidance and high-quality customer experiences in 2023. However, their position as a natural home for financial products and advice is under threat from Fintechs and new market entrants providing...

6 FinTech Trends to Embrace in 2023
Date: February 8, 2023
By Ankur Rawat, Director, Products and Solutions, Banking and Financial Services, Newgen Software The era of fintech has long begun and is here to stay. Customers now demand the privilege of modern, easy-to-access, and affordable financial services at their fingertips. Therefore speed, efficiency, and innovation are of the essence. The faster banks and financial institutions...
