customer-engagement
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Boosting ROI and Strengthening Market Position: How LAUD Empowers Fintech Companies with Data-Driven Marketing Solutions
Date: November 12, 2024
London, UK, November 12th, 2024, FinanceWire In today’s competitive fintech landscape, LAUD, a leading London-based marketing firm, stands out by offering specialized, data-centric solutions tailored for financial technology companies. By providing a full suite of advanced data analytics, customer insights, and comprehensive marketing services, LAUD equips fintech brands with the resources they need to potentially...
Q&A Feature with Damien Scott, Financial Services Leader at Rightpoint
Date: September 7, 2024
Damien Scott serves as the Financial Services Leader at Rightpoint, bringing over 20 years of experience guiding business through impactful digital and technology transformations. Damien guides together significant domain knowledge in Financial Services and Insurance with a deep technical expertise to create alignment with business and technology leaders. Damien, can you tell us a...
The role of augmented reality in enhancing customer engagement
Date: May 10, 2024
The role of augmented reality in enhancing customer engagement Augmented reality (AR) is rapidly transforming the landscape of customer engagement by offering immersive and interactive experiences that are reshaping how consumers interact with brands. This technology merges digital information with the physical world, creating a hybrid environment where digital and real elements coexist. This fusion...
Tips for Delivering Engaging Virtual and Hybrid Banking Conference Experiences
Date: March 20, 2024
Tips for Delivering Engaging Virtual and Hybrid Banking Conference Experiences By Michele Dobnikar, President of GlobalMeet Conferences in the banking industry provide great networking opportunities, thought leadership, and new business generation. Banking conferences today look a lot different than they did just five years ago. Technology is transforming these events, allowing them to reach audiences...
Inbound Marketing Techniques for Lead Generation
Date: February 19, 2024
Inbound Marketing Techniques for Lead Generation In today’s digital age, where competition is fierce and attention spans are fleeting, businesses are continually seeking effective strategies to attract and convert leads. Inbound marketing has emerged as a powerful approach that focuses on creating valuable content and experiences tailored to the needs and interests of potential customers....
What We Learned About Finance Apps from Millions of Installs
Date: June 14, 2023
Alchemer just released the 2023 Mobile Customer Engagement Benchmark Report, and customers in Fintech (credit score, mortgage, stocks and bonds, and loan consolidation.), Banking (banks and credit unions), and Insurance (auto, home, life, renters, and pet) have vastly different motivations and usage patterns. The Report compiles data from the past year on more than 1.2...