analytics
BankingBanking Analytics: Uncovering Insights for Operational Efficiency and Risk Assessment
Top StoriesNational CineMedia Releases First Cinema Attention Measurement Study, Conducted by Lumen in Collaboration With Dentsu
FinanceWhat Do Financial Leaders Need From Their Uc Analytics Tools?
BusinessWhy Analytics Is Changing Peak Season for Digitally Savvy Retailers
Google Analytics 4: What You Need to Know to Complete the Switch
Date: October 11, 2022
Google has announced the official timeline for the end of its Universal Analytics service, with the sun due to set on July 1, 2023. Jessica Jacobs, Global Director of Partnerships & Growth at Incubeta, explains why marketers need to act now to ensure they are prepared for Google Analytics 4. Google Analytics 4 (GA4) has been...
UK Data Expert Reveals the Value of Analytics and Iot Applications
Date: September 26, 2022
By Paul Scholey, Vice President of International Sales, Sisense Organisations are starting to realise the immense value of infusing data and analytics in IOT devices and applications. In fact, a recent study, “The Business Intelligence Landscape,” commissioned by Sisense and conducted by The Harris Poll among product decision-makers, highlights that companies offering data and analytics...
Opening Keynote Speaker for Big Data London (21-22 September 2022) Announced as Zhamak Deghani – Founder of the Data Mesh Concept
Date: August 30, 2022
Sponsored Feature Presented by Big Data LDN Headline Keynote Speaker will be Matt Parker, the Stand-up Mathematician Registration for the UK’s leading data and analytics event open now Richmond, Surrey, UK; 25 August 2022 – Visitor registration has opened for Big Data LDN (London) – the UK’s leading data and analytics event, organised by RX (Reed Exhibitions Ltd). The...
Why Finance Teams Need to Go Beyond Numbers to an Active Relationship With Data
Date: August 8, 2022
By Joe DosSantos, Chief Data Officer, Qlik If you look at adverts for jobs in finance, the majority state “an ability to work with numbers” or “enjoy working with numbers” as a prerequisite for applicants. It’s understandable, therefore, to assume that people working in finance and accounting would also have a certain level of data...
Adverty’s Multi-Patented and Industry-Leading In-Game Viewability Technology BrainImpression™ Now Available Within Oracle Moat
Date: July 5, 2022
Leading in-game advertising specialist Adverty AB (publ), today announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within Oracle Moat Analytics, enabling advertisers to measure ad impressions, invalid traffic (IVT) and viewability. Adverty’s CTO Calle Sténson...
Migrating Away From Google Analytics – Getting It Right
Date: June 29, 2022
By Nicolas Hinternesch, senior solutions engineer at Piano Google’s Universal Analytics (UA) will sunset in 2023. Whether companies opt for the very different replacement (Google Analytics 4) or invest in a new analytics platform, what is the best approach to minimise disruption, especially to business decision-makers? From data model to reporting tools, Nicolas Hinternesch, senior solutions engineer...