advertising
Top StoriesYouTube Expands Audio and Podcast Advertising for Brands
Top StoriesGamers Spend Twice as Long Viewing Intrinsic In-Game Ads Compared to Other Digital Channels, Reveals New Research From Lumen and Anzu
BusinessThe SEC’s New Marketing Rule: How to Stay Compliant and Avoid Big Fines
Top StoriesNew Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the UK and US
Sap Boosts Brand Awareness Using GumGum’s High Impact Ad Formats and VerityTM, GumGum’s Advanced Contextual Targeting Solution
Date: September 6, 2022
Sponsored Feature Presented by GumGum London, UK, 6th September 2022: GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, VerityTM, to significantly boost brand awareness. Led by...
White Bullet Releases Ad Funded Piracy Report for World Intellectual Property Organisation (wipo)
Date: August 25, 2022
Sponsored Feature Presented by White Bullet The cybersecurity company’s long-standing partnership with the UN agency is designed to help defund online piracy London, UK 25th August 2022: Cybersecurity and IP protection company, White Bullet, has worked alongside the World Intellectual Property Organisation (WIPO) to help prevent ad-funded piracy for over a year, and recently released...
Adnami Secures Series a Funding From Qntm Group
Date: August 23, 2022
Sponsored Feature Presented by Adnami The investment is designed to accelerate Adnami’s steep growth trajectory as it continues to revolutionise programmatic, high impact advertising London, UK, 23rd August, 2022: Following its rapid growth across the Nordics and throughout Europe, leading ad tech company Adnami today announces that it has secured series A growth funding from...
Adverty and Yazle Announce Exclusive In-Game Ad Partnership in MENA Region
Date: August 18, 2022
Sponsored Feature Presented by Adverty Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces exclusive partnership with Yazle London, UK – 18th August: Adverty AB today unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty’s full inventory in...
White Bullet’s Collaboration With Poland’s Sygnał Association Significantly Reduces Ad-Funded Piracy in Key European Market
Date: August 16, 2022
Sponsored Feature Presented by White Bullet White Bullet’s Q2 2022 Ad Funded Piracy Report for Sygnał shows further reductions in ad-funded piracy thanks to collaborative efforts London, UK – 16th August: IP protection and cyber safety company, White Bullet, today announces that its ongoing collaboration with the Sygnał Association in Poland continues to have a...
Cavai and MediaMath Announce Global Partnership to Deliver Conversational Advertising Programmatically
Date: August 2, 2022
Sponsored Feature Presented by Cavai The integration will enable conversational programmatic buys at scale; delivered by MediaMath and creatively powered by Cavai London, UK, 2nd August 2022: Cavai, the leading conversational advertising cloud, has announced a global partnership with MediaMath, as the ad tech company continues to introduce pioneering products and integrations to the market,...