advertising
Top StoriesPlayground Xyz Partners With Publicis Groupe APAC to Enable Brands to Capitalise on the Power of Attention Signals
Top StoriesExit Bee Appoints Victoria Pindar as UK Vp of Sales
Top StoriesAidem Announces Global Availability of Dsp and Platform-Wide Partnership With FouAnalytics
BusinessHershey Says “Game On!” as Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness
Playground Xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard
Date: November 15, 2022
PXYZ invests further into proving relationship between attention and brand outcomes London, UK – 15th November 2022: Playground xyz (PXYZ), the leader in attention and optimisation technology, has moved to further cement their position as the leader in understanding consumer attention with their hire of consumer neuroscientist, Dr. Shannon Bosshard as Lead Scientist. With people...
Lumen Research and Avocet Combine Forces to Drive a New Category in Attention
Date: November 15, 2022
The two companies merge to become Lumen, with FirstPartyCapital leading a £3M funding round to drive expansion across the US and Europe London, UK 15th November 2022: Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen. This formalises a long-standing partnership between...
Sandip Ray Joins VeraViews as Publishing Director
Date: November 10, 2022
London, UK – 10th November 2022: VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention, is delighted to announce the appointment of Sandip Ray as Publishing Director. Sandip is a London-based commercial and ad operations expert with a long track record of success. He will lead the publisher sales,...
Factbox-Advertisers React to Twitter’s New Ownership
Date: November 8, 2022
(Reuters) – Advertisers are grappling with Twitter’s new ownership under Tesla boss Elon Musk, who once tweeted “I hate advertising”. Below are reactions from some of the companies: Allianz SE German insurer and asset manager Allianz will halt paid advertising on Twitter for now, a spokesperson said on Monday, after Elon Musk completed acquisition of...
GumGum to Integrate Advanced Attention Measurement Across All Contextual Campaigns
Date: November 8, 2022
Playground xyz’s advanced attention technology and intelligence enables GumGum to optimise campaigns based on both attention and true impact London, UK, 8th November 2022: The leader in contextual intelligence, GumGum, announced today that advanced attention measurement and optimization will be incorporated into all display creative campaigns running on the GumGum platform in 2023. By integrating...
Adverty and Apex Mobile Media Announce Partnership to Offer In-Play Gaming Inventory in Canada
Date: October 27, 2022
Apex Mobile Media will act as a reseller partner, representing Adverty’s ground-breaking in-game ad formats across the Canadian market. London, UK – 27th October 2022: Adverty AB (publ) today unveils a partnership with Apex Gaming Network, a division of Apex Mobile Media, having signed an agreement that allows the network to represent and sell Adverty’s...