advertising
BusinessPlayground Xyz Study Finds Carbon Emissions From Digital Ads Fall by 63% on Average When Measured and Optimized for Attention Time
Top StoriesFirst Listener-Wide Study Reveals Brand Impact of Radio, Livestream, and Podcasts
Top StoriesGumGum Granted First Mrc Accreditation for Brand Safety and Contextual Targeting for Ctv
TechnologySeenThis Launches Creative Platform to Boost Performance and Reduce CO2 Emissions in Digital Advertising
Latam Airlines Reduces Cost per User by 83% Thanks to Innovative Ad Technology
Date: February 2, 2023
South America’s largest carrier also reduced CO2 emissions linked to digital advertising by approximately 14 tonnes in a single campaign Adaptive streaming company SeenThis has dramatically reduced Cost Per User (CPU) for LATAM Airlines, South America’s largest airline group, while addressing the impact of digital advertising on the climate through significant carbon reductions. In 2022,...
National World Launches New Ad Manager Platform, Powered by DanAds, Empowering Businesses to Take Control of Their Advertising
Date: January 26, 2023
National World, a leading UK media company, announced today the launch of its self-serve advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s extensive portfolio of respected news...
Preciso Announces Integration With Shopify
Date: January 26, 2023
Preciso opens up the programmatic market to SME ecommerce vendors with the full launch of its plug-and-play targeted ad service Bid-smart DSP Preciso today announces the full-scale launch of its integration with multinational ecommerce platform Shopify. Preciso becomes the first real-time bidding system to offer targeted display advertising campaigns specifically to small- and medium-sized merchants,...
David Murray Joins VeraViews as Demand Director
Date: January 18, 2023
The experienced commercial operator will help VeraViews in its mission to increase trust and value across the media ecosystem VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention, is delighted to announce the appointment of David Murray as Demand Director. David is a London-based commercial specialist with a wealth...
Polish Regulator Accuses T-Mobile of Misleading Advertising
Date: January 2, 2023
WARSAW (Reuters) – Polish regulator UOKiK has accused the Polish unit of T-Mobile of misleading advertising relating to a free mobile data offer, with the company potentially facing a fine of 10% of annual revenue. UOKiK said on Monday that T-Mobile Polska’s slogan “1200 GB free for a year” was misleading as 100 GB Internet...
Leading US Brand Johnsonville Announces Results of First Intrinsic In-Game Ad Campaign With GumGum and Frameplay
Date: November 30, 2022
Ground-breaking campaign quadruples industry standards for ad recall and purchase intent GumGum, a contextual-first, global digital advertising platform, along with Frameplay, the global leader in enabling intrinsic in-game advertising, partnered earlier this year to provide contextually relevant and brand-safe creative advertising units to be utilised across Frameplay’s intrinsic in-game advertising ecosystem. Johnsonville, the most popular...