advertising
TechnologyCoca-Cola Digital Ad Campaigns Use SeenThis Streaming Technology to Avoid Excessive Carbon Footprint
TechnologyLumen Registers Increased Views and More Positive Response to Ads Using SeenThis Technology
Top StoriesLumen Research and TVision Announce Global Partnership for Advanced Attention-First Measurement and Media Buying
BusinessInMobi and Coca-Cola Win Mma Smarties South Africa Award for Beat Can Campaign
Banks Need Not Be Scared to Use Humour in Ads. It Might Just Help Them
Date: April 6, 2023
Matt Charlton, CEO, Brothers & Sisters Money is a deeply serious business these days, isn’t it? Or certainly you would think so when you take a moment to soak up some of the advertising that our high street banks create. Actually that is not entirely fair as HSBC can bring a twinge of a smile,...
Adnami Signs Agreements With Schibsted and Amedia to Deliver High Impact Ads With Unparalleled Reach Across the Nordics
Date: March 16, 2023
Adnami’s partnership with the largest media group in the Nordics follows hot on the heels of new appointments as it continues its expansion Ad tech company, Adnami, has been approved by Schibsted and Amedia, the largest media group in the Nordics, to deliver its high impact formats which cut through a fragmented media landscape, delivering...
GumGum Announces Industry’s First 100% Brand Safe Ad Exchange
Date: March 16, 2023
Contextual leader enhances ad exchange to incorporate accredited brand safety solution on every impression GumGum, a contextual first, global advertising platform, announced that starting today, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied...
National CineMedia Releases First Cinema Attention Measurement Study, Conducted by Lumen in Collaboration With Dentsu
Date: March 15, 2023
Study finds cinema is number-one media platform for attention when measured against any other video platform Cinema advertising network National CineMedia (NCM®) has announced the release of the first US cinema attention measurement study conducted by Lumen, the leading technology company for attention measurement, in collaboration with dentsu, the agency leader in attention. The study...
Adnami Appoints Sophie Spencer as UK Agency Sales Director
Date: March 7, 2023
News follows a string of appointments as Adnami continues to scale up across Europe Ad tech company Adnami has appointed Sophie Spencer as UK Agency Sales Director as it continues its rapid expansion across Europe, with growing numbers of advertisers across the continent turning to Adnami’s high impact display and video formats. Formerly Head of...
Automated Creative Launches in the US and Canada
Date: March 2, 2023
Dan Moseley is appointed Managing Director to oversee continued expansion in the region Automated Creative, which is on a mission to reinvent advertising using automation, has appointed Dan Moseley as Managing Director as it continues to expand in the US and Canada in response to increasing demand for its services. Automated Creative produces ads for...