advertising
BusinessNew Report From Anzu and Lumen Unveils Gaming’s Untapped Potential for Attention-Driven Advertising
TechnologyGood-Loop Adopts SeenThis’ Streaming Technology to Minimise Carbon Footprint of Its Purpose-Led Ad Units
BusinessBrand Metrics Partners With Xite to Develop World-First Ctv Measurement Solution
BusinessGumGum Ramps up Engagement for Co-Op Across UK With High-Impact, Contextual Ads
Azerion and SeenThis Anz Announce Partnership to Create a More Sustainable Marketplace
Date: June 15, 2023
Azerion and SeenThis ANZ announce partnership to create a more sustainable marketplace The collaboration will help to minimise CO2 emissions produced by digital advertising campaigns London, UK: 15th June 2023 – Digital entertainment and media platform Azerion and adaptive streaming specialist SeenThis today announce a groundbreaking partnership to enable emissions savings from more sustainable delivery...
Lumen Research Launches New Carbon Measurement Tool for Greener Ads Powered by Scope3
Date: June 8, 2023
Lumen Research Launches New Carbon Measurement Tool for Greener Ads Powered by Scope3 New tool tracks the carbon cost of digital advertising across the funnel – enabling marketers to target high attention/low carbon inventory London, UK: 8th June 2023 – Lumen Research, the global attention technology company, is today announcing the launch of a new...
Adnami Outlines New Metrics for the Measurement of Attention in High Impact Advertising
Date: June 8, 2023
Adnami’s Attention Score enables advertisers to plan, optimise and measure attention on high impact ad campaigns. London, UK: 8th June 2023 – Ad tech company Adnami enables media buyers to evaluate the buying of high impact advertising with proprietary predictive attention measurement technology. Born out of the lack of consistency and efficiency in measuring high...
Domino’s Completes First Contextual and Attention-Powered Campaign With GumGum and Playground Xyz
Date: May 24, 2023
Domino’s Completes First Contextual and Attention-Powered Campaign with GumGum and Playground xyz London, UK: May 24, 2023 – In a global first, GumGum and Playground xyz have offered a joint solution which fuses contextual and attention-based advertising technologies to secure tangible results for Domino’s UK & Ireland. Faced with an increasingly competitive and crowded market,...
PubMatic Partners With SeenThis
Date: May 19, 2023
PubMatic has agreed a new partnership with adaptive streaming specialist, SeenThis to deliver high-quality digital advertising while minimising carbon emissions. This initiative will give brands and agencies around the world a simple, efficient way to shift their buying behaviour in favour of more sustainable media, without compromising on advertising performance. SeenThis’ proprietary video streaming technology...
GumGum’s Accredited Contextual Solution, Verity™, Selected as Newest Contextual Vendor by MediaMath
Date: May 16, 2023
GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath London, UK – 16th May 2023 – GumGum, a contextual-first, global digital advertising platform, today announced that its leading contextual intelligence solution, Verity, will now be available in MediaMath’s demand-side platform (DSP) as the first MRC content-level accredited partner. Advertisers can now take...