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Top StoriesM&c Saatchi Expects 2024 Profit to Meet Forecasts
TechnologyHow AI-Driven Creatives Offer New Profitability Paths
Top StoriesKering to Put More Money Into Reviving Gucci Brand
FinanceSinclair and Futuri Announce Strategic Partnership to Innovate Television Sales With AI Technology
Alkimi Launches Mainnet; Bringing $600 Billion Industry On-Chain
Date: December 19, 2023
Alkimi Launches Mainnet; Bringing $600 Billion Industry On-Chain London, United Kingdom, December 19th, 2023, Chainwire Alkimi, the world’s first decentralised ad exchange, has exited beta and now has advertisers and publishers buying and selling inventory through its blockchain-based programmatic platform. The launch of a custom consensus, distributed ledger and node platform marks a new era...
Google Ads: Revolutionizing Digital Advertising in New Zealand and Beyond
Date: December 4, 2023
Google Ads: Revolutionizing Digital Advertising in New Zealand and Beyond In today’s digital age, online advertising has become a crucial element for businesses seeking to expand their reach and engage with a wider audience. Google Ads, formerly known as Google AdWords, stands at the forefront of this digital revolution. As a powerful tool for targeted...
Multilocal Launches Low Carbon Marketplace Globally to Bolster Sustainability Offering
Date: July 20, 2023
Multilocal Launches Low Carbon Marketplace Globally To Bolster Sustainability Offering Buy-side specialist continues to expand its range of innovative programmatic solutions as it doubles down on the industry’s sustainability challenge London, UK – 20th July 2023: Multilocal, the supply-side expert, has launched a low carbon marketplace to clients globally. In partnership with carbon intelligence platform...
Playground Xyz’s High-Attention Marketplaces Are Now Available With PubMatic
Date: July 12, 2023
Playground xyz’s High-Attention Marketplaces Are Now Available with PubMatic London, UK: July 12, 2023 – Playground xyz, the leading attention measurement and optimisation platform, today announced a new partnership between its Attention Intelligence Platform (AIP) and PubMatic (NASDAQ: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, allowing advertisers to create...
Google Lays Off Staff at Its Mapping App Waze
Date: June 28, 2023
Google lays off staff at its mapping app Waze (Reuters) -Alphabet-owned Google on Tuesday said it is cutting jobs at mapping app Waze as it merges the app’s advertising system with Google Ads technology, without giving details on the number of layoffs. “In order to create a better, more seamless long-term experience for Waze advertisers,...
SeenThis Anz Announces Partnership With Adform APAC in Its Continuous Drive Towards More Carbon-Efficient Campaigns
Date: June 27, 2023
SeenThis ANZ announces partnership with Adform APAC in its continuous drive towards more carbon-efficient campaigns The adaptive streaming tech platform and the global integrated ad specialist will enable emissions minimization and increased efficiency for clients’ campaigns London, UK: 27th June, 2023: Adaptive streaming tech platform SeenThis has announced a partnership with DSP, Adform, as both...