advertising
LinkedIn Deepens Video Ad Push, Taps More Publishers and Creators to Spur Growth
Swatch Ad That Sparked Backlash Puts Focus on Risky Campaigns Amid Diversity Rollbacks
UK Watchdog Clears Omnicom's $13.25 Billion Deal to Buy Interpublic
UK Watchdog Launches Probe Into $13.25 Billion Omnicom–Interpublic Merger
Sorrell's S4 Capital Revenue Falls as Tech Clients Focus Spending on AI
Date: May 8, 2025
(Reuters) - Martin Sorrell's ad group S4 Capital reported an 11.4% drop in first-quarter revenue on Thursday as its clients in the technology sector prioritised spending on artificial intelligence...
Exclusive-Shein, Temu Ramp up Advertising in UK and France as US Tariffs Hit
Date: May 5, 2025
By Arriana McLymore NEW YORK (Reuters) -Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in Europe in April, data from market...
Snoop Dogg Helps Publicis Claim World’s Largest Ad Group Title
Date: December 4, 2024
LONDON (Reuters) – France’s Publicis has enlisted Snoop Dogg, the American rapper who became a breakout star at the Paris Olympics, to help it celebrate overtaking British rival WPP as the world’s largest ad group in 2024. Snoop Dogg was seen everywhere at the Olympics, from carrying the torch to dressing in riding gear at...
TikTok Launches AI-powered Video Platform to Advertisers Globally
Date: November 14, 2024
(Reuters) – ByteDance-owned TikTok on Thursday announced the global availability of its generative AI video creation platform, Symphony Creative Studios, to all advertisers, as the short-video app looks to boost its ad business. Earlier this year at the TikTok World Product Summit, the social media platform unveiled a new creative content suite called ‘Symphony’ with...
Floki Announces Major Ad Campaign for Valhalla in the English Premier League for 2024-25 Season
Date: August 13, 2024
Miami, Florida, August 13th, 2024, Chainwire Floki is proud to announce that Valhalla, Floki’s groundbreaking PlayToEarn MMORPG, will be at the forefront of a high-profile advertising campaign throughout the 2024-25 season of the English Premier League (EPL). Leveraging LED perimeter boards during live games, this campaign will deliver massive global exposure and enhance the brand’s...
Meta to Expand AI Image Generation Offerings for Ads
Date: May 7, 2024
Meta to expand AI image generation offerings for ads NEW YORK (Reuters) – Meta Platforms, the parent company of Facebook and Instagram, said on Tuesday it was expanding its suite of generative AI ads products to offer tools that can automatically create variations of images and overlay text atop them. The tool will launch in...