advertising
Top StoriesAdverty Appoints Jonas Söderqvist as CEO as Brands Wakes up to the Power of In-Game Advertising
BusinessAdnami Continues Its European Expansion by Introducing New Partnership With Largest pan-European Online Car Market AutoScout24
BusinessGumGum Powers Into Europe as New Research Shows Consumers Reject Behavioural Ads
Top StoriesMultilocal Underlines Storming Growth With Hiring Drive
Impact.com Acquires Pressboard, Providing Publishers With a Best-In-Class Platform for Branded Content as Digital Advertising Is Deprioritised
Date: March 15, 2022
Acquisition equips publishers with robust tools that help address consumers’ changing attitudes towards traditional advertising, resulting in more efficient partnerships and revenue London, UK — March 15, 2022 — impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced that the company has acquired Pressboard, the premier analytics and...
Adverty Releases Unity Sdk 4.0, With 2D Games Support and a Refreshed Suite of High-Quality Ad Assets for the Ultimate In-Game Advertising Experience
Date: February 24, 2022
Adverty AB (publ) today announces the release of its SDK 4.0, with support for both 3D and 2D games, whilst providing developers with easier-than-ever access to its multi-patented ad technology for unobtrusive in-game advertising. The leading in-game platform for advertisers, agencies and content creators has announced the release of its Unity SDK 4.0, including a...
White Bullet’s Collaboration With Poland’s Sygnał Association Makes a Significant Dent in Ad-Funded Piracy in This Key European Market
Date: February 24, 2022
White Bullet’s latest report for Sygnał shows clear and significant reductions in ad-funded piracy thanks to collaborative efforts London, UK 24th February 2022: IP protection company White Bullet’s collaboration with the Sygnał Association in Poland, designed to prevent ad-funded piracy, is having a significant impact; with its latest Ad Funded Piracy Report showing marked reductions...
Cavai, Global Leader in Conversational Advertising, Announces Innovative Launch of Conversational Video to Maximise Engagement and Impact
Date: February 8, 2022
The unique format combines the power of moving images with the interactivity of one-to-one dialogue to drive optimal attention Cavai, the leading conversational advertising cloud, has launched conversational video, a groundbreaking format designed to maximise engagement within digital advertising. The format harnesses the established power of moving images and combines it with conversation, to drive...
Meta Exec Pitches Metaverse Business to Advertisers
Date: February 8, 2022
By Elizabeth Culliford (Reuters) – The metaverse will open up more ways for businesses to make money, an executive from Facebook parent Meta Platforms Inc told an advertising conference on Monday, in a presentation complete with a video showing holographic avatars fencing and playing basketball. The company’s head of metaverse, Vishal Shah, cited opportunities for...
![Image for [PDF] Retail Media Network Market to Witness Remarkable Growth by 2025](https://cdn.sanity.io/images/v0gkry1w/production/48c7d254e2b8b79db023dc5c6c07d32e6b2278cb-1080x1620.jpg?w=800&q=85&fit=max&auto=format)
[pdf] Retail Media Network Market to Witness Remarkable Growth by 2025
Date: September 14, 2021
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