advertising
Top StoriesHavas Media Group Partners With Lumen Research to Measure and Optimise Attention at Global Scale
Top StoriesGumGum and Invincible Entertainment Announce Partnership on New Ctv Ad Integration
Top StoriesExit Bee Hires Neil Stewart as Business Development Director as Its Client Roster Grows
Top StoriesGumGum Joins Global Alliance for Responsible Media (garm) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts
Eye-Tracking Study Confirms That High Impact Formats Outperform Standard Display
Date: May 9, 2022
High impact formats drive up to 72x more attention than standard display, as report confirms the importance of premium formats in driving attention to digital advertising London, UK, 3rd May 2022: High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from ad tech...
Tag Outreach Prompted Reduction in Ad Spend by Most Brands Advertising on European Pirate Sites
Date: April 26, 2022
79% of European Advertisers Reduced Ad Impressions on Pirate Sites Following Communication by TAG’s Project Brand Integrity Washington, DC & London, UK – 26 April 2022 – The Trustworthy Accountability Group (TAG), an advertising industry self-regulatory organisation aimed at fighting criminal activity and strengthening brand safety in the digital advertising supply chain, today released the first annual...
How Appointed Representative Networks Could Be Vulnerable to a Lead-Gen Blindspot
Date: April 12, 2022
By Thomas Brett, Head of Mortgage and Lending at Contact State, Recent changes to the upcoming Online Safety Bill mark the latest step in a tightening regulatory regime for online financial services advertising. Thomas Brett, Head of Mortgage and Lending at Contact State explains how new financial promotion rules being rolled out by government and big...
Passendo Powers up With Raft of New Board Members
Date: April 12, 2022
The announcement comes as the Copenhagen-based in-email advertising disruptor readies itself for an explosive H2 London, UK 12th April, 2022 – Award-winning email ad server and SSP Passendo has appointed three new board members – Frédéric Lachaud, Cecilie Sofie Anker Andersen and Christoffer Feilberg – following significant growth and investment of €2.3 million late last...
Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership With Dentsu’s Attention Economy Team by First-to-Market Studies
Date: April 5, 2022
SAN FRANCISCO – April 5, 2022 – Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has been double-validated by studies from Lumen and eye square, and recognized by dentsu International’s award-winning Attention Economy team...
UK to Ban Celebrities Popular With under-18s From Gambling Ads
Date: April 5, 2022
By Muvija M LONDON (Reuters) – Gambling advertisements in Britain featuring celebrities, sports people and social media influencers popular with the under-18s will be banned under a new ruling designed to protect children in one of the world’s largest betting markets. The tougher rules form part of the Advertising Standards Authority’s commitment to “safeguarding young...