advertising
BusinessPassendo Signs New Strategic Partnerships as It Continues Growth Trajectory, Entering the Italian and German Markets
Top StoriesTeads Partners With Lumen Research to Offer Attention Measurement to Clients Globally
BusinessPlayground Xyz Appoints New Team Members as It Solidifies Its Position as a Leader in the Attention Space
Top StoriesDelta, Kellogg Join IBM Pledge to Fight Bias in Online Ad Targeting
Adnami Welcomes Svenja Damzog as Publisher Director Dach to Lead Continued Expansion in the Region
Date: June 17, 2022
The ad tech company’s latest hire brings extensive experience and a valuable network as Adnami continues to invest in critical European markets Hamburg, Germany, 16th June 2022: Ad tech company, Adnami, has appointed Svenja Damzog as Publisher Director, DACH, as it readies itself for further growth and expansion across Europe. Svenja will lead and continue...
GumGum and Frameplay Partner to Deliver Contextually Relevant, Intrinsic In-Game Advertisements
Date: June 14, 2022
Joint solution allows advertisers to amplify brand messages across premium gaming content creating a relevant and non-disruptive experience London, UK – June 14th, 2022 – GumGum, a contextual-first global digital advertising platform, announced today a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad...
White Bullet Data Shows Huge Uptick in Compliance in Countries It Monitors as It Helps Clients Avoid Costly Fines
Date: June 14, 2022
The cyber safety company has driven an enormous uptick in compliance, preventing ads from appearing on pirate sites whilst helping to put an end rogue affiliate marketing initiatives London, 14th June, 2022: IP protection and cyber safety company White Bullet has found that ad spend on pirate websites is almost four times lower in countries...
Cavai and Azerion Deliver Industry First With Conversational In-Stream Video
Date: June 14, 2022
Azerion and Cavai continue to build on their longstanding global partnership to deliver world-first format with in-stream conversational video London, UK, 14th June 2022: Cavai, the leading conversational advertising cloud, and Azerion, the digital entertainment and media platform, today announce the launch of conversational in-stream video; a new and creative format designed to optimise engagement...
Passendo Appoints Harry Charalambous as Head of Demand & International Growth
Date: June 9, 2022
The latest appointment follows a spate of new hires at the Copenhagen-based in-email advertising disruptor London, UK – June 7th, 2022 – Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally. Charalambous is also tasked with creating an ad...
GumGum Announces Industry First Contextual Partnership With Tumblr
Date: June 9, 2022
Tumblr becomes the first social platform to leverage Verity™, the only contextual solution with MRC content-level accreditation for contextual analysis, brand safety and suitability London, UK – June 7th, 2022 – GumGum, a contextual-first global digital advertising platform, today announced a partnership with social network Tumblr, owned and operated by Automattic, to introduce GumGum’s advanced...