advertising
Top StoriesAdverty and Drive Ahead! Developer Dodreams Announce Exclusive In-Game Ad Partnership
Top StoriesLumen’s Latest Report Shows Astonishing Levels of Attention Achieved by In-Game Advertising
Top StoriesVeraViews Included on Iab Global Vendor List
Top StoriesGumGum and Jw Player Partner to Integrate Viewability and Advanced Contextual Capabilities
Adverty Launches Industry-First Streaming Video Technology for In-Play™ Ads in Partnership With SeenThis
Date: July 14, 2022
Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time London, UK – 14th July 2022: Adverty AB today unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments...
Playground Xyz Shines a Light on the Nuanced Interplay Between Context, Creativity and Attention for Advertisers in New Study
Date: July 12, 2022
The leader in the attention space uncovers the dynamic relationship between creative, context and attention as marketers continue seek more accurate and meaningful campaign measurement data London, UK 12th July 2022: Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues...
Passendo Partners With Leading Media Company, Audienzz, to Revolutionise Its Ad Offer in a Portfolio of Over 70 Premium Newsletters
Date: July 5, 2022
Passendo enables real-time sponsored ad serving and improved relevance with its innovative product for the Zürich-based company London UK, 5th July 2022 – Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland –...
Adverty’s Multi-Patented and Industry-Leading In-Game Viewability Technology BrainImpression™ Now Available Within Oracle Moat
Date: July 5, 2022
Leading in-game advertising specialist Adverty AB (publ), today announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within Oracle Moat Analytics, enabling advertisers to measure ad impressions, invalid traffic (IVT) and viewability. Adverty’s CTO Calle Sténson...
France Next on the Map for Adtech Vendor Adnami Following the Signing of New Partnerships With Ad4Good and TF1
Date: June 28, 2022
London, UK, 28th June, 2022: It’s been a busy start to the year for adtech vendor, Adnami, which today announces new partnerships in France as part of its ongoing expansion across Europe. Recently, the company signed new partnerships with ad network Ad4Good and television channel TF1, including flagship title TF1info.fr. Over the past year, Adnami...
White Bullet Partners With Horizon Media to Stem the Flow of Ads to Pirate Publishers
Date: June 28, 2022
The cyber safety and intellectual property protection company will help the nation’s leading media agency to prevent ads ending up on pirate sites London, UK, 28th June: At a time when many advertisers still waste billions of dollars on IP-infringing sites hosting illegal and harmful content, IP protection and cyber safety company White Bullet today...