advertising-revenues
Top StoriesL’Oréal Denies Report Saying It Suspended Twitter Ad Spending
Top StoriesAlphabet’s Miss Fans Inflation Fears Across Digital Advertising
Top StoriesDigital Ad Market Shows ‘signs of Life’ but Economy Clouds 2023 Outlook
Top StoriesNetflix Targets Global Tv Ad Market as Next Business to Disrupt
Netflix Ad-Supported Plan to Launch in November at $7 a Month
Date: October 14, 2022
By Dawn Chmielewski and Lisa Richwine LOS ANGELES (Reuters) -Netflix Inc said on Thursday it will introduce a streaming plan with advertising for roughly $7 per month in November, a move to attract new subscribers after the company lost customers in the first half of the year. The $6.99 cost for the “Basic with Ads”...
YouTube in Challenge to TikTok to Give Shorts Creators 45% of Ad Sales
Date: September 20, 2022
By Dawn Chmielewski and Paresh Dave LOS ANGELES (Reuters) -YouTube unveiled a new way for creators to make money on short-form video, as it faces intensifying competition from TikTok. The Google-owned streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give video creators 45% of the revenue. That compares...
How China Became Big Business for Twitter, From Blocking to Blue Checks
Date: September 13, 2022
By Fanny Potkin, Eduardo Baptista and Tony Munroe SINGAPORE/BEIJING (Reuters) -Even as China bars 1.4 billion citizens from Twitter, its local authorities are splurging on global advertising on the site, helping make the country the platform’s fastest-growing overseas ad market and one of its largest non-U.S. revenue sources. A Reuters review of publicly available government...
TF1 to Take Action Against Vivendi’s Canal+ Over Decision to Stop Airing Its Programmes
Date: September 5, 2022
PARIS (Reuters) -French television group TF1 will take action against Vivendi’s pay TV unit Canal+ over a decision to no longer air TF1’s television channels, TF1 Secretary General Didier Casas told franceinfo radio. “The impact on our viewing figures is extremely high which is causing us a damage we won’t accept”, Casas said. Franceinfo reported...
FTSE 100 Dented by Wall St Losses, Plunge in Ad Firm Wpp
Date: August 5, 2022
By Shreyashi Sanyal (Reuters) -Britain’s FTSE 100 closed lower on Friday as Wall Street slipped after strong jobs data raised fears about faster U.S. interest rate hikes, but a weakening pound helped the UK blue-chip index log its third consecutive week of gains. The FTSE 100 dipped 0.1%, with shares in WPP, the world’s largest...
Wpp Boosts Sales Outlook but Falls Short of Investors’ Expectations
Date: August 5, 2022
By Sachin Ravikumar and Joice Alves LONDON (Reuters) -WPP upgraded its annual net sales outlook on Friday thanks to higher client spending but shares in the world’s largest advertising group slid nearly 8% as the news failed to excite investors expecting stronger forecasts. The results come as investors and analysts look to gauge how advertising...