advertising-revenues
Top StoriesGoogle Results Avoid Disaster, With Search Ads Topping Wall Street Targets
Top StoriesTwitter Blames Musk, Weak Ad Market for Drop in Revenue
Top StoriesNetflix Names Microsoft as Partner for Ad-Supported Subscription Plan
TechnologyThe Growth in Click Fraud and the Telling Signs to Look Out for When Running Ad Campaigns
Netflix in Talks With Hollywood Studios for New Tier With Ads – Wsj
Date: July 12, 2022
(Reuters) – Netflix Inc is looking to tweak its programming deals with Hollywood studios to enable the streaming pioneer’s launch of an advertising-supported version of its service, the Wall Street Journal reported on Tuesday. The company has started talks with Warner Bros., Universal and Sony Pictures Television, the report said, citing people familiar with the...
Google Offers Concessions to Avoid U.S. Antitrust Lawsuit -Wsj
Date: July 8, 2022
WASHINGTON (Reuters) -Alphabet Inc’s Google has offered concessions to avoid a potential U.S. antitrust lawsuit alleging that the company abuses its clout in the advertising technology business, the Wall Street Journal reported on Friday, citing people familiar with the matter. Google has proposed spinning off parts of its business that auctions and places ads on...
Exclusive-Google Offers to Let Ad Rivals Place YouTube Ads in EU Antitrust Probe – Sources
Date: June 13, 2022
By Foo Yun Chee BRUSSELS (Reuters) -Google parent Alphabet has offered to let rival ad intermediaries place ads on YouTube to address a crucial part of an EU antitrust investigation that could pave the way for it to settle the case without a fine, people familiar with the matter said. The European Commission opened a...
Global Advertising to Grow by 8.4% This Year -Report
Date: June 13, 2022
By Helen Coster (Reuters) – The global advertising industry is expected to grow 8.4% this year, despite ongoing geopolitical situations around the world and fears of a recession, a report on the sector said on Monday. That figure excludes the impact of U.S. political advertising, which is on track to reach $13 billion in revenue...
Spotify Looks to Stoke Wall Street Enthusiasm Amid Cooling Economy
Date: June 8, 2022
By Dawn Chmielewski and Supantha Mukherjee (Reuters) – The audio streaming service Spotify Technology SA will host its first investor day since going public in 2018 on Wednesday, hoping to stoke Wall Street’s enthusiasm despite the slowing global economy. The company’s stock has tumbled 53% so far in 2022, worse than the 24% drop in...
Why Is No One Clicking on My Google Ads?
Date: May 19, 2022
By Tom Marchant, Senior Digital Manager at PMW If a business is not achieving click-throughs on its Google Ads, the campaign shouldn’t be written off as ineffective. A few simple tweaks could have it going from thwarted to thriving. Google Ads has revolutionised the way services are promoted online, and has been successfully used by businesses around the world to get products and services in front of the right people. Some businesses find it hard to...