The Tag Management System market is projected to grow at a 13% CAGR, reaching $1.72 billion by 2027, driven by digital transformation and cloud adoption.
Growth in awareness about numerous benefits of tag management system among the end-users drive the growth of the global tag management system market.
Impact of Covid-19 on Tag Management System Market:
• The increase in home stay has augmented the use of web based platform to perform various tasks such as online banking and online shopping widely. This has significantly augmented the adoption of tag management system.
• The closure of retail stores, malls and others, has boosted the adoption of tag management system in the retail & e-commerce sector.
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According to the report, the global Tag management system industry was estimated at $635.77 million in 2019, and is anticipated to hit $1.72 billion by 2027, registering a CAGR of 13.0% from 2020 to 2027. Growth in awareness about numerous benefits of tag management system among the end-users and rise in utilization of cloud-based tag management system in the small and medium scale organization drive the growth of the global tag management system market. On the other hand, lack of skilled technical resources impede the growth to some extent. However, growth in use of live mobile app marketing technology and worldwide acceleration of digital transformation among enterprises due to outbreak of covid-19 are expected to create multiple opportunities in the industry.
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The tool segment contributed to more than three-fifths of the global tag management system market share in 2019, and is anticipated to lead the trail by 2027. As it allows them to focus on their major activities such as using diversified types of tags in websites notably contributes toward the growth of the global market. On the other hand, the services segment would register the fastest CAGR of 14.3% throughout the forecast period. This is due to increasing demand of various services such as professional services, managed services.
The IT and telecom segment accounted for more than one-fifth of the global tag management system market revenue in 2019, and is expected to rule the roost by 2027. The use of online and digital marketing is highly increasing thereby augmenting the adoption of tag management system. However, the media and entertainment segment would also grow at the fastest CAGR of 16.5% from 2020 to 2027. This is due to covid-19 situation the use of online video streaming, online gaming is increases promoters uses tag management system to promote their brand in advertisement.
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North America garnered the major share in 2019, holding around two-fifths of the global tag management system market. This is owing to high adoption of online services and media and growing use of customer data analytics & online campaigning in the region. Conversely, the Asia-Pacific region would also manifest the fastest CAGR of 16.0% from 2020 to 2027. This is owing to strong economic growth along with the ongoing development in the IT and Telecom sector
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Key players in the industry-
• Ensighten
• Adform
• AT Internet
• Commanders Act
• Datalicious PTY LTD.
• Matomo.org
• Google LLC
• IBM Corporation
• Adobe Inc.
• Tealium
Official Press Release: https://www.alliedmarketresearch.com/press-release/tag-management-system-market.html
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The article discusses the growth of the Tag Management System market, projected to expand at a 13% CAGR by 2027.
Covid-19 has increased the adoption of tag management systems due to more online activities and digital marketing.
North America holds the largest share of the Tag Management System market.
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