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    1. Home
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    3. >Swatch urges shareholders to vote against activist investor's bid for board seat
    Finance

    Swatch Urges Shareholders to Vote Against Activist Investor's Bid for Board Seat

    Published by Global Banking & Finance Review®

    Posted on April 8, 2026

    2 min read

    Last updated: April 9, 2026

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    Quick Summary

    Swatch Group has urged shareholders to reject GreenWood Investors’ bid for a board seat at its upcoming AGM, citing the activist’s limited bearer share holdings and lack of Swiss industry ties. It continues to endorse Andreas Rickenbacher, with extensive Swiss institutional experience, for election

    Swatch Opposes GreenWood Investors’ Bid for Board Seat at AGM

    Swatch’s Response to GreenWood Investors at the Annual General Meeting

    ZURICH, April 8 (Reuters) - Swatch has once again opposed GreenWood Investors' bid for a seat on the board and has urged shareholders to vote against the activist investor at its upcoming annual general meeting, the watchmaker said on Wednesday.

    Background on Swatch and GreenWood Investors

    The Swiss company, which sells luxury watches with its brands Omega, Breguet and Blancpain alongside its plastic watches, said the American firm's candidate and founder, Steven Wood, was not suitable to represent the interests of its shareholders.

    Details of the Board Seat Bid

    During a bid for a so-called bearer shareholder representative spot, Swatch said only 4% of GreenWood Builders Fund IV's shares in the company were bearer shares, while the other 96% were registered shares.

    It added that Wood did not have connections or experience in the Swiss industry.

    GreenWood did not respond to a Reuters request for comment.

    Previous Attempts and Shareholder Voting

    Wood failed to secure a spot as bearer shareholder representative in May last year due to opposition from the Swatch founding family, the Hayeks, which controls around 45% of voting rights.

    Swatch had then recommended shareholders vote against the election ahead of the annual meeting last year, with 79.2% of shareholders voting against Wood.

    Ongoing Activism and Swatch’s Corporate Governance

    The activist investor has since continued to press for changes at Swatch, including for a bigger focus on luxury brands, publishing six proposals to amend the Swiss watchmaker's corporate governance in November.

    Swatch’s Board Nominee for 2024 AGM

    Meanwhile, Swatch reaffirmed its proposal to elect Andreas Rickenbacher to the board, and has now suggested him for the bearer shareholder spot in its invitation for the annual general meeting on May 12.

    Rickenbacher previously worked in the Cantonal Government of Bern and currently acts as chairman of the board of the accident insurance company Suva, as vice-chairman of the board of Directors of the electricity group BKW and as a member of the board of directors of Aebi Schmidt.

    Reporting Credits

    (Reporting by Marleen Kaesebier and Oliver Hirt; Editing by Janane Venkatraman)

    References

    • Swatch faces new US activist challenge, rejects changes - SWI swissinfo.ch
    • US Investor Pushes for Major Governance Shake-Up at Swatch as Calls for Board Reform Intensify – The Milli Chronicle
    • Proposed appointment of Andreas Rickenbacher to the Board of Directors - Swatch Group

    Table of Contents

    • Swatch’s Response to GreenWood Investors at the Annual General Meeting
    • Background on Swatch and GreenWood Investors

    Key Takeaways

    • •Swatch is resisting Steven Wood’s activist push despite his governance reform proposals and past AGM vote defeat (79.2% opposed) (swissinfo.ch)
    • •The company emphasizes that only 4% of GreenWood’s holdings are bearer shares, weakening the case for Wood’s representation (millichronicle.com)
    • •

    Frequently Asked Questions about Swatch urges shareholders to vote against activist investor's bid for board seat

    1Why is Swatch urging shareholders to vote against GreenWood Investors' board seat bid?

    Swatch claims the candidate lacks relevant industry experience and only controls a small percentage of bearer shares.

    2Who is Steven Wood and what is his connection to GreenWood Investors?

    Steven Wood is the founder of GreenWood Investors and was proposed as their candidate for a board seat at Swatch.

    Details of the Board Seat Bid
  • Previous Attempts and Shareholder Voting
  • Ongoing Activism and Swatch’s Corporate Governance
  • Swatch’s Board Nominee for 2024 AGM
  • Reporting Credits
  • Swatch proposes Andreas Rickenbacher—a seasoned Swiss public sector and board veteran—for the bearer shareholder representative spot (swatchgroup.com)
    3What was the outcome of last year’s board seat vote involving GreenWood Investors?

    Last year, 79.2% of Swatch shareholders voted against Steven Wood’s board seat candidacy.

    4Who has Swatch proposed for the bearer shareholder representative spot this year?

    Swatch has proposed Andreas Rickenbacher for the bearer shareholder representative position on its board.

    5What changes has GreenWood Investors proposed for Swatch?

    GreenWood has pushed for a bigger focus on luxury brands and published six proposals to amend Swatch's corporate governance.

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