The global sunglasses market is projected to grow significantly, reaching $18,164 million by 2027, driven by fashion trends and digitization.
“The internet, the on-going trend of digitization, and social media platforms are few factors expected to play a significant role in the growth of the global sunglasses market in the upcoming future. The outbreak of COVID-19 pandemic has indicated the importance and need for digitization for the market players in order to survive in the market.“
According to a new report published by Allied Market Research, titled, “Sunglasses Market by Type, Design, Frame Material, and Distribution Channel: Opportunity Analysis and Industry Forecast, 2021–2027,” the global sunglasses market size is expected to reach $18,164 million by 2027 at a CAGR of 4.2% from 2021 to 2027.
Sunglasses are perceived as a luxury fashion accessory. They are special lenses or protective eyewear designed to protect the eyes from the sun’s glare and high-energy visible light. Sunglasses sometimes function as a visual aid. In the past decade, the share of sunglasses had rapidly increased within the fashion accessory industry. The sunglasses serve the consumer need for fashion with functionality. As a popular fashion accessory, the sunglasses have a huge demand among the global youth population. Especially demand from the working youth, travel enthusiasts, and sportspersons are significant and this is a crucial driving factor for the global sunglasses market.
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People are becoming more concerned about their health and their spending in health-related products is rising day-by-day. The sunglasses offer both protection and comfort to the eyes from the harmful bright rays of the sun. Extended exposure to the sunlight may cause cataracts, macular degeneration, cataracts, Pterygium, and photokeratitis. Moreover, a bright shaft of sunlight hitting directly in the eyes is dangerous especially while driving. The sunglass is a single solution to the aforementioned problems.
On the basis of type, the non-polarized segment was the highest contributor to the market, with $11,306.2 million in 2019, and is expected to sustain its significance during the forecast period. The non-polarized sunglasses consist of glass or plastic lenses and a frame holding the lenses. The non-polarized sunglasses reduce the overall intensity of the bright sunlight.
On the basis of design, the round segment was the highest contributor to the market, with $3,282.7 million in 2019, and is estimated to reach $3,436.8 million by 2027, at a CAGR of 3.8% during the forecast period. The round and aviator segments collectively accounted for around 36.5% market share in 2019.
According to the sunglasses market trends, depending on distribution channel, the specialty store is a popular medium for customers to buy sunglasses. Easy availability of desired brands, designs, and colors of sunglasses drives growth of the specialty store segment.
Region wise, North America dominated the sunglasses market in 2019, and is expected to sustain its dominance throughout the forecast period. The key factors driving the growth of the sunglasses market in the region are high purchasing capacity of majority of the population, high demand for luxury and superior quality products, and consumer awareness regarding vision care.
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The players operating in the global sunglasses market have adopted various developmental strategies to expand their market share and increase profitability in the market. The key players include EssilorLuxottica SA, Safilo Group SpA, Fielmann AG, Marcolin Eyewear, De Rigo Vision Spa, Stylrite Optical Industries, Eyevan Inc., Loch, Randolph, and Eugenia Eyewear. The prominent players are investing in technological advancements like 3D try-on developed by various market players on their website are trying to provide the customer best user experience while sitting at home.
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The article discusses the projected growth of the global sunglasses market from 2021 to 2027.
Digitization, fashion trends, and consumer awareness about eye protection are key drivers.
North America dominates due to high purchasing power and demand for luxury products.
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