Finance
Spanish hotel chain Melia's profit rises 24% on higher luxury room rates
Published by Global Banking & Finance Review®
Posted on February 25, 2026
1 min readLast updated: February 25, 2026
Quick Summary
Melia’s 2025 net profit rose 24% to €200.2m, beating LSEG forecasts as higher luxury room rates offset softer tourism. RevPAR growth eased to 5.4% from 11% in 2024. The CEO sees Spanish resort rates up about 5% in 2026.
Melia Profit Climbs 24% as Luxury Room Rates Lift 2025 Earnings
Earnings Beat Driven by Premium Pricing
MADRID, Feb 25 (Reuters) - Spain's largest hotel chain Melia on Wednesday reported a 24% rise in 2025 profit as higher prices at its luxury resorts helped offset a cooling in global tourism after the post‑pandemic boom.
Net Income Exceeds LSEG Forecast
Melia's 200.2 million euros ($236 million) full-year net income beat analyst expectations for 151.23 million euros in an LSEG forecast.
RevPAR Slows but Remains Positive
Revenue per room at Melia rose at a slower pace of 5.4% last year, compared with the 11% growth registered in 2024.
Room Rates Outpace Occupancy
Room rate increases played a greater part in the company's revenue than occupancy, Melia said.
2026 Pricing Outlook for Spanish Resorts
Melia, which has focused on opening new luxury hotels, expects room rates at its Spanish resorts to rise by around 5% in 2026, in line with revenue, CEO Gabriel Escarrer said last month.
FX Note: $1 = €0.8482
($1 = 0.8482 euros)
Reporting and Editing Credits
(Reporting by Corina Pons; editing by Charlie Devereux)
Key Takeaways
- •Net profit reached €200.2m in 2025, up 24% year over year, topping analyst expectations.
- •RevPAR growth slowed to 5.4% in 2025 versus 11% in 2024, with pricing driving gains more than occupancy.
- •Melia’s strategy prioritizes luxury and premium properties to lift average room rates.
- •The company outperformed an LSEG consensus that had forecast lower full‑year profit.
- •CEO Gabriel Escarrer expects Spanish resort room rates to rise around 5% in 2026.
Frequently Asked Questions about Spanish hotel chain Melia's profit rises 24% on higher luxury room rates
1What is the main topic?
Melia’s 2025 results show a 24% rise in net profit to about €200m, driven by higher luxury room rates despite a cooling in global tourism.
2How did pricing and occupancy affect results?
Revenue growth was led by room rate increases, with RevPAR up 5.4% in 2025 versus 11% in 2024, indicating pricing contributed more than occupancy.
3What is the outlook for 2026?
Management expects room rates at Spanish resorts to increase around 5% in 2026, broadly in line with expected revenue growth.