Published by Global Banking & Finance Review®
Posted on January 21, 2026
2 min readLast updated: January 21, 2026
Add as preferred source on GoogleMelia forecasts a 5% rise in hotel rates by 2026, aligning with Spain's tourism growth. The company plans significant investments in new hotels.
MADRID, Jan 21 (Reuters) - Spain's largest hotel chain, Melia, expects room rates at its Spanish resorts to rise by around 5% in 2026, in line with its total projected revenue growth, Chief Executive Gabriel Escarrer said on Wednesday.
Spain the world's second most visited country after France, and the Melia forecast largely matches government expectations for continued growth in tourist arrivals, with the country on track to receive close to 100 million visitors in 2026.
The company, which has been focusing on expanding its luxury offering in recent years, has seen a 10% year‑on‑year increase in bookings so far this year, driven in part by a strong high season in the Canary Islands and at its ski resorts.
"The first quarter looks good," Escarrer told reporters on the first day of the Fitur Tourism Fair in Madrid, without providing further details on sales or profit figures.
Melia plans to invest 260 million euros ($305 million) in 2026 to complete the opening of 50 new hotels, many of them in the Mediterranean and the Caribbean regions, after investing 315 million euros in 2025 mainly in new luxury rooms, the CEO said. That would lift its total stable of hotels to more than 400.
($1 = 0.8522 euros)
(Reporting by Corina Pons, editing by Andrei Khalip)
Revenue growth refers to the increase in a company's sales over a specific period, often expressed as a percentage. It indicates how well a company is performing financially.
Hotel rates are the prices charged by hotels for accommodation. These rates can vary based on factors such as seasonality, location, and the type of room or service offered.
Tourism is the activity of traveling to different places for leisure, business, or other purposes. It significantly contributes to the economy of many countries through spending on accommodations, food, and attractions.
An investment plan is a strategy outlining how an individual or organization intends to allocate resources to achieve specific financial goals, often involving various asset classes.
Luxury offerings refer to high-end products or services that provide premium quality, exclusivity, and exceptional experiences, often targeted at affluent consumers.
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