Finance
Sonova Eyes Revenue of $7.6 Billion by 2030/31 in Strategy Update
Published by Global Banking & Finance Review®
Posted on March 23, 2026
2 min readLast updated: March 23, 2026
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Swiss hearing‑aid leader Sonova unveiled medium‑term targets aiming for CHF 6 billion (~USD 7.6 billion) in revenue for fiscal 2030/31, backed by 5–10% annual sales growth and 7–12% core operating profit growth in local currencies amid market pressures.
Sonova targets revenue of $7.6 billion by 2030/31 in strategy update
Sonova's Strategic Update and Financial Outlook
By Amir Orusov
March 23 (Reuters) - Swiss hearing aid maker Sonova on Monday released new medium‑term guidance in a strategy update as it navigates a slowing hearing aid market and intensifying competition under a new management team. In the medium term, the world's largest maker of hearing aids expects average annual sales growth of between 5% and 10% in local currencies, with ambitions of reaching 6 billion Swiss francs ($7.6 billion) in revenue by the 2030/31 financial year .
Financial Targets and Performance
The Swiss company expects core operating profit growth of between 7% and 12% during the period.
Business Divestment Plans
It also announced plans to sell its Sennheiser consumer hearing business. That business, which was bought in 2022, generated about 6.5% of its revenue in the financial year 2024/2025.
Current Fiscal Year Momentum
The company said it had solid momentum in the second half of its current fiscal year, but confirmed that sales and core profit would be at the lower end of its targeted range.
Market Challenges and Analyst Insights
Analysts at Jefferies said last week in a research note that Sonova is facing slowing momentum as platforms launched in August 2024 mature and tailwinds fade.
Share Performance and Market Concerns
Since the platform roll-out, Sonova shares have fallen by about 34% amid concerns over weaker demand, intense competition, U.S. import tariff uncertainty and adverse currency effects.
Growth Strategies and Future Initiatives
The company plans to raise its market share and profitability in Asia, make acquisitions in strategic markets, and pursue wider AI adoption and digitalization, it said on Monday as it looks to address those challenges.
Leadership Perspective
"We are confident in our ability to deliver above-market profitable growth and sustainable value creation," CEO Eric Bernard said in a statement.
Currency Exchange Rate
($1 = 0.7893 Swiss francs)
Reporting Credits
(Reporting by Amir Orusov, Editing by Miranda Murray and Matt Scuffham)
Key Takeaways
- •Sonova projects average annual sales growth of 5–10% in local currencies and core operating profit growth of 7–12%, aiming to reach CHF 6 billion in revenue by fiscal year 2030/31 (krro.com).
- •The medium‑term outlook reflects strategic repositioning under new CEO Eric Bernard as the company contends with a decelerating hearing‑aid market and intensified competition (krro.com).
- •Recent performance shows momentum: in FY 2024/25, Sonova achieved 7.6% sales and 7.4% adjusted EBITA growth in local currencies, with notable share gains from successful product launches and operational efficiency improvements (sonova.com).
References
Frequently Asked Questions about Sonova eyes revenue of $7.6 billion by 2030/31 in strategy update
1What is Sonova's target revenue for 2030/31?
Sonova aims to reach 6 billion Swiss francs ($7.6 billion) in revenue by the financial year 2030/31.
2What annual sales growth does Sonova expect?
Sonova expects average annual sales growth of between 5% and 10% in local currencies.
3How much core operating profit growth is Sonova projecting?
Sonova projects core operating profit growth of between 7% and 12% during the medium-term period.
4What challenges is Sonova facing?
Sonova is navigating a slowing hearing aid market and intensifying competition under a new management team.
