Published by Coherent Market Insights
Posted on September 17, 2021
3 min readLast updated: February 5, 2026
The soft-touch polyurethane coatings market is expected to exceed $11 billion by 2027, driven by demand from automotive and electronics sectors.
Soft-touch polyurethane coatings are advanced coatings that are manufactured by using polyurethane dispersions. These coatings offer a soft feel to the surface, better scratch resistance, heat resistance, and chemical resistance. This coating is classified into solvent-based and water-based. Moreover, these coatings are highly durable and also provide fast dry time. Soft-touch polyurethane coatings are widely used across automotive and aircraft interior components, consumer electronic devices such as TV, laptop and mobile phones, and interior wood surfaces that includes trim, furniture, and doors. Moreover, these coatings are also used across kitchenware and cosmetic cases.
The global soft-touch polyurethane coatings market is projected to surpass US$ 11.0 billion by the end of 2027, in terms of revenue, growing at CAGR of 7.4% during the forecast period (2019 to 2027).
Get a Sample Copy + All Related Graphs & Charts: https://www.coherentmarketinsights.com/insight/request-sample/3772
Drivers
Rising adoption of plastic in automobile interiors is raising demand for soft-touch polyurethane coatings which in turn augmenting the market growth. These coatings are widely used to coat the surface of the plastic in order to offer resistance to various environmental factors such as scratch, abrasion, chemicals, and heat. Soft-touch polyurethane coatings also provide a durable and lavish look to the interior component of the soft-touch polyurethane.
Increasing demand for soft-touch polyurethane coatings from the electronic industry for improving aesthetics and touch of electronic devices is expected to fuel the market growth. These coatings offer a rich feel and soft touch to the devices that give a premium feel to the product with enhanced handling. Apart from this it also offers a protective shield to the devices from any accidental scratch and damages.
Market Restraints
Threat from substitutes from other technology such as masterbatches as it is a new technology and mainly used across interior furniture and also interior parts of an automobile is expected to restrict the market growth. Moreover, masterbatches provide homogeneous color and remove the additional coating efforts and operating costs. Thus, the long-term benefits of masterbatch are expected to restrict the market growth of soft-touch polyurethane coatings.
Lack of awareness regarding the benefits of soft touch PU coatings among industrial manufacturers of developing is expected to restrict the market growth over the forecast period.
Buy Now Premium Report to Grow your Business: https://www.coherentmarketinsights.com/insight/buy-now/3772
Market Opportunities
Growth of the automotive industry in BRIC regions is expected to provide enormous growth opportunity to the market of the soft touch PU coatings. According to the Coherent Market Insights analysis, the automotive industry is expected to expand at a growth rate of 3-5% during 2015–2020 in BRIC countries, especially in India and Brazil. This is expected to foster market growth in the near future.
Few Recent Developments
The Sherwin Williams Company
Contact Us:
Mr. Shah
Coherent Market Insights
1001 4th Ave,
#3200
Seattle, WA 98154
Tel: +1-206-701-6702
Email: sales@coherentmarketinsights.com
The post Soft-Touch Polyurethane Coatings Market to Surpass US$ 11.0 Billion by 2027 appeared first on Gatorledger.
The article discusses the growth of the soft-touch polyurethane coatings market, projected to surpass $11 billion by 2027.
Increased use in automotive interiors and electronic devices is driving market growth for soft-touch polyurethane coatings.
The market faces challenges from substitutes like masterbatches, which may restrict growth.
Explore more articles in the Research Reports category
