Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.


Connected retail and POS system helps BHG keep customers happy and increase sales

 Department store group BHG has just completed its first rollout of Eurostop’s EPOS systems in the newest of its seven outlets in Singapore. The location is at Jurong Point, Singapore’s largest suburban mall and a major shopping attraction in the area. From sign up to go live, Eurostop successfully completed the rapid rollout of its systems, including integration to existing architecture in just over three months. Part of the project involved full customisation of the software to connect to other BHG business systems, including CRM, payments and staff system. BHG’s new EPOS estate launched with  1,000 promotions running simultaneously across its department store.

 BHG selected a partnership with Eurostop to coincide with the opening of its seventh store, growing its foothold in the western part of Singapore and setting its sights on the potential new business location with the planned Kuala Lumpur-Singapore High Speed Rail link in the Jurong area.

 For BHG’s installation Eurostop connected to JDA’s category management solution, used to analyse sales by product and offers, and create localised promotions for each store. Eurostop also linked the software with BHG’s credit card payment system, Nets e-commerce system, Ascentis Customer Relationship Management System (CRM) and the Group’s in-house staff management system.

 Ms Serene Tan, Executive  Director of  BHG Group said; “Despite a difficult economic climate we have been successful in retaining and attracting customers by remaining relevant to today’s shoppers.  We have the right tools to refresh our merchandise categories regularly, as well as innovative visual merchandising strategies and the ability to run in store promotions to remain relevant.  Our investment in Eurostop retail systems is central to this investment and will enable us to maintain a smart brand mix, yet still maintaining a tight control on stock turnover and profit margins.”