Clients can now measure data transfer and related carbon footprint, with performance insights, at creative, campaign and agency level
Clients can now measure data transfer and related carbon footprint, with performance insights, at creative, campaign and agency level
London, UK – 9th May 2023: Adaptive streaming specialist SeenThis has announced the launch of its new Emissions Dashboard which enables clients to track, measure and analyze their carbon footprint stemming from data transfer, alongside their campaign performance, in real time. This news follows hot on the heels of the announcement of SeenThis’ new creative platform last month.
In addition to enhanced performance, SeenThis technology enables advertisers to reduce their overall data use, thereby reducing unnecessary carbon emissions compared to traditional video ad serving. The Emissions Dashboard includes key insights such as CO2e avoidance, CO2e footprint, data reduction and data transfer.
Gabrielle Persson, VP Products at SeenThis explains: “Our unique technology with its data-saving capabilities empowers clients to access and download emission reports at agency, client and campaign level. It allows us to aggregate savings and look at specific creatives, whilst providing one of the few options marketers have at their disposal to reduce their energy consumption in campaigns and drive lower CO2 emissions. What’s more, no manual set-up is needed, with all campaigns tracked by default.”
Jesper Benon, CEO at SeenThis, adds: “SeenThis technology minimizes unnecessary data in digital advertising, resulting in both enhanced user experience and reduced climate impact. Clients are able to create customized, high performing ads in minutes with no license fee, nor production cost. We are all about combining performance with sustainability and transparency and with this new Emissions Dashboard, we are placing even more power in the hands of advertisers to improve ad performance whilst contributing to a more sustainable industry.”
Learn more about SeenThis methodology and carbon footprint measurement here.
Press contact:
Maryum Sheikh, PR Lead, The Digital Voice™
About SeenThis:
Since 2017, Swedish tech company SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content compared to traditional technology. With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit seenthis.co.
An emissions dashboard is a tool that allows advertisers to track and analyze their carbon footprint and data usage related to advertising campaigns.
Adaptive streaming is a technology that adjusts the quality of video content in real-time based on the user's internet connection speed.
Data reduction in advertising refers to minimizing the amount of data transferred during ad serving, which can lead to lower carbon emissions.
Performance insights are analytics that provide advertisers with information about how well their campaigns are performing, including metrics like engagement and conversion rates.
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