The platform is powered by adaptive streaming technology, with dashboards tracking the carbon footprint of campaigns
The platform is powered by adaptive streaming technology, with dashboards tracking the carbon footprint of campaigns
London, UK: 9th February 2023: Adaptive streaming company, SeenThis, has launched a creative platform which enables clients to access its proprietary streaming technology to seamlessly build their own creatives; maximising quality with no file size limitations, whilst reducing the carbon emissions associated with digital advertising.
Jesper Benon, CEO at SeenThis, explains: “SeenThis is working to create a high-speed and energy-efficient internet that allows for higher ad performance in a more sustainable way. With our new creative platform, we are providing more options for clients to leverage our technology to create customised, high attention grabbing ads in minutes – with no licence fee, nor production cost. It combines performance with sustainability: Ads are loaded instantly, adapted to viewers’ device and bandwidth conditions – all while reducing unnecessary data waste by transferring only what is needed. The creative platform is a long-term project for us and we will continue to develop the offer in line with the requirements of this fast-moving industry.”
Adaptive streaming holds the potential to transform the distribution and climate impact of digital content and SeenThis is driving a higher return on ad spend in a more sustainable way than alternative solutions. It supercharges creative teams which can make use of the drag-and-drop technology and built-in editor to cut production time and improve efficiency. At the same time, it is possible to track CO2e reductions achieved, whilst reporting on commitments to more sustainable advertising.
Keoni Granger, Design and Creative Manager, Audience Store describes it as ‘such an easy and helpful tool to use’. “Not only have we been able to build in-banner video ads that look great – they also performed really well, and the platform offers built-in reports for each campaign,” she says.
The creative platform also helps to ensure brand consistency: Clients can upload brand assets such as fonts, logotypes, animations and colour schemes to ensure alignment with brand guidelines and produce high performing ads in minutes – without writing a single line of code.
Thanks to SeenThis technology, built on adaptive streaming, it is possible to create beautiful, fast-loading ads with the intuitive, self-serve editor streamlining display inventory and increasing CPMs, enabling clients to convert their videos into streamable ads. Learn more about the methodology and carbon footprint measurement here.
For more information: https://seenthis.co/ouroffer/creative-platform
About SeenThis:
Since 2017, Swedish tech company SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content compared to traditional technology. With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit seenthis.co.
Adaptive streaming is a technology that adjusts the quality of video content in real-time based on the viewer's internet connection and device capabilities, ensuring optimal viewing experiences.
A carbon footprint is the total amount of greenhouse gases, including carbon dioxide, that are emitted directly or indirectly by an individual, organization, event, or product, usually measured in equivalent tons of CO2.
Digital advertising refers to marketing efforts that use the internet and electronic devices to deliver promotional messages to consumers, including ads on websites, social media, and mobile apps.
A creative platform is a software or service that allows users to design, create, and manage digital content, such as advertisements, without needing extensive technical skills.
Return on ad spend (ROAS) is a marketing metric that measures the revenue generated for every dollar spent on advertising, helping businesses assess the effectiveness of their advertising campaigns.
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