Connect with us

Videos

Secret Escapes launches new partnership with Lexus

Published

on

Secret Escapes launches new partnership with Lexus
  • Secret Escapes launches new partnership with Lexus to showcase some of Britain’s most beautiful hotels and road trip breaks using the RX SUV

Secret Escapes, the members-only site which offers exclusive deals on hand-picked travel, is partnering with luxury car brand, Lexus, to promote its RX SUV and a bespoke collection of Lexus Escapes road trips through some of the UK’s most beautiful locations.

Lexus is working with Secret Escapes to connect with the luxury travel company’s 14-million strong UK membership. Central to the 10-week campaign is a Lexus Escapes microsite which provides long-distance road trip guides around Britain and details of a select Lexus collection of hotels, hand-picked by the experts at Secret Escapes.

The site also provides details of the RX self-charging hybrid SUV range, including the new seven-seat RX L, with links to download a brochure and book a test drive.

The RX’s ideal qualities for an unforgettable road trip are also captured in a video diary film of the great holiday enjoyed by George Hiles, Global Head of Media at Secret Escapes, and his family, as they make an 800-mile journey in the Lexus from the Cotswolds, through the Peak District and on to the Lake District, staying at amazing design-led hotels along the way.

Lexus is running a competition with Secret Escapes offering the chance to win a break at Another Place in Ullswater – one of the luxury destinations featured in the Lexus Escapes collection – with use of an RX or RX L during the stay. There will also be a weekly prize draw in which one lucky Secret Escapes booker will be given a Lexus RX or RX L for their UK trip. Terms and conditions apply, see (weblink) for full details.

Secret Escapes and Lexus are both promoting the partnership through their online media channels, including their websites and social platforms. There will be high visibility at Lexus retailers, with a special four-minute film running in showrooms and further social media activity generated by each Lexus Centre.

Alex Saint, Secret Escapes Co-Founder & CEO said: “Our partnership with Lexus is hugely exciting for the business. Domestic breaks are such a core part of the Secret Escapes model so it seemed only natural to run a partnership focusing on road trips. The fact that we can now offer our members the use of a Lexus RX for their break this Autumn really cements this as a tie-up way beyond a standard ad campaign. This will be incredibly exciting for our members and I can’t wait to see how it evolves”

Jason Stanley, General Manager, Marketing & Strategy, Lexus UK said: “”We are delighted to be partnering with such a like-minded brand as Secret Escapes. This partnership will allow us to showcase the luxurious Lexus RX as it goes on a family adventure across beautiful parts of the UK. The quality of the content is befitting for our luxury SUV; we’re really thrilled with the output and look forward to seeing a great campaign unfold.”

Videos

Global Banking & Finance Award Winner – BPC

Published

on

In this exclusive interview we spoke with Jane Loginova, BPC about the ways BPC helps financial institutions create relevant digital experiences for customers.

Continue Reading

Videos

FE CREDIT and The Journey To Customer Experience Enhancement

Published

on

FE CREDIT q4o6PYnc47E

As a leading enterprise in the consumer finance industry, FE CREDIT is being on the mission of constantly enhancing digitalization and adopting advanced technological platform in order to bring customers optimum experiences when they use the company’s products or services. With the endeavour of shortening the distance with customers, Genesys is considered a strategic platform applied by FE CREDIT to serve customers the bests as soon as they concern or are in need of financial services.

Website: www.fecredit.com.vn

 

Continue Reading

Videos

Global Banking & Finance Award Winner -PT Sucorinvest Asset Management

Published

on

Global Banking & Finance Award Winner -PT Sucorinvest Asset Management

Exclusive interview with Mr. Jemmy Paul Wawointana,Chief Executive Officer of PT. Sucorinvest Asset Management

Continue Reading
Editorial & Advertiser disclosureOur website provides you with information, news, press releases, Opinion and advertorials on various financial products and services. This is not to be considered as financial advice and should be considered only for information purposes. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third party websites, affiliate sales networks, and may link to our advertising partners websites. Though we are tied up with various advertising and affiliate networks, this does not affect our analysis or opinion. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you, or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish sponsored articles or links, you may consider all articles or links hosted on our site as a partner endorsed link.

Call For Entries

Global Banking and Finance Review Awards Nominations 2021
2021 Awards now open. Click Here to Nominate

Latest Articles

Retailers need to deliver better rewards to ensure customer loyalty 1 Retailers need to deliver better rewards to ensure customer loyalty 2
Business6 hours ago

Retailers need to deliver better rewards to ensure customer loyalty

62% feel retailers need to improve the ways they reward consumers for shopping with them 55% believe that loyalty programmes...

Australia says no further Facebook, Google amendments as final vote nears 3 Australia says no further Facebook, Google amendments as final vote nears 4
Top Stories12 hours ago

Australia says no further Facebook, Google amendments as final vote nears

By Colin Packham CANBERRA (Reuters) – Australia will not alter legislation that would make Facebook and Alphabet Inc’s Google pay...

GSK and Sanofi start with new COVID-19 vaccine study after setback 5 GSK and Sanofi start with new COVID-19 vaccine study after setback 6
Top Stories12 hours ago

GSK and Sanofi start with new COVID-19 vaccine study after setback

By Pushkala Aripaka and Matthias Blamont (Reuters) – GlaxoSmithKline and Sanofi on Monday said they had started a new clinical...

Optimising and Securing Device Management in a Corporate Environment 7 Optimising and Securing Device Management in a Corporate Environment 8
Technology12 hours ago

Optimising and Securing Device Management in a Corporate Environment

By Nadav Avni, Marketing Director at Radix Technologies The proliferation of digital devices used in every organisation has only grown...

Don't ignore "lockdown fatigue", UK watchdog tells finance bosses 9 Don't ignore "lockdown fatigue", UK watchdog tells finance bosses 10
Top Stories12 hours ago

Don’t ignore “lockdown fatigue”, UK watchdog tells finance bosses

By Huw Jones LONDON (Reuters) – Staff at financial firms in Britain are suffering from “lockdown fatigue” and their bosses...

The pandemic has changed consumer behaviour and retailers need to adapt 11 The pandemic has changed consumer behaviour and retailers need to adapt 12
Business12 hours ago

The pandemic has changed consumer behaviour and retailers need to adapt

By Mary Keane-Dawson, Group CEO of TAKUMI It’s no secret that the retail industry has been badly hit by the pandemic,...

2021: A year of digital enablement 13 2021: A year of digital enablement 14
Technology12 hours ago

2021: A year of digital enablement

By Peter O’Halloran, Vice President, Global Digital Commerce, Fiserv In 2021, digital innovation will continue to accelerate, allowing businesses to...

5 Trends Driving the Future of Customer Service in 2021 and Beyond 15 5 Trends Driving the Future of Customer Service in 2021 and Beyond 16
Business13 hours ago

5 Trends Driving the Future of Customer Service in 2021 and Beyond

By Matt McConnell, CEO of Intradiem 2020 ignited radical shifts for contact centre operations with the move to a remote...

World shares sink as bond yields, commodities surge 17 World shares sink as bond yields, commodities surge 18
Trading13 hours ago

World shares sink as bond yields, commodities surge

By Ritvik Carvalho LONDON (Reuters) – World shares sank on Monday as expectations for faster economic growth and inflation battered...

UK regulators need global 'competitiveness' remit, says UK Finance body 19 UK regulators need global 'competitiveness' remit, says UK Finance body 20
Top Stories13 hours ago

UK regulators need global ‘competitiveness’ remit, says UK Finance body

By Huw Jones LONDON (Reuters) – Keeping the City of London competitive should be an “across the board” objective for...

Newsletters with Secrets & Analysis. Subscribe Now