Published by IMARC Services Private Limited
Posted on October 6, 2021
4 min readLast updated: January 30, 2026
The global sanitary napkin market, valued at $23.63 billion in 2020, is expected to grow moderately by 2026, driven by demand for biodegradable products and government initiatives.
According to the latest report by IMARC Group, titled “Sanitary Napkin Market Share: Global Industry Trends, Size, Growth, Opportunity and Forecast 2021-2026”, the global sanitary napkin market reached a value of US$ 23.63 Billion in 2020. Looking forward, IMARC Group expects the global market to exhibit moderate growth during the forecast period (2021-2026).
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Sanitary napkins are worn by women to absorb the uterine blood flow during their menstruation. It is made using cotton or other super absorbent polymer and widely available in different shapes, sizes, and absorbing capabilities. Nowadays, due to rising environmental concerns and the growing need for sustainable feminine hygiene solutions, biodegradable sanitary napkins are gaining widespread adoption across the globe. They have anti-bacterial and natural sterilizing properties that help prevent irritation and rashes.
The increasing awareness among women about personal hygiene represents one of the key factors positively influencing the demand for comfortable sanitary napkins. They prevent infections that can be caused due to poor menstrual hygiene. Apart from this, governments of numerous countries are collaborating with non-governmental organizations (NGOs) to introduce cost-effective and subsidized biodegradable sanitary napkins and promote menstrual hygiene among women. The leading players are also offering innovative products through online distribution channels, which is anticipated to drive the market.
Sanitary Napkin Market 2021-2026 Competitive Analysis and Segmentation:
Competitive Landscape with Key Players:
The competitive landscape of the global sanitary napkin market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
Key Market Segmentation:
The report has segmented the global sanitary napkin market on the basis of type, distribution channel and region.
Breakup by type:
Breakup by Distribution Channel:
Breakup by Region:
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Key highlights of the report:
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The article discusses the growth and trends in the global sanitary napkin market from 2021 to 2026.
The demand for biodegradable sanitary napkins and government initiatives promoting menstrual hygiene are key drivers.
Key players include Procter & Gamble, Kimberly-Clark, and Hengan International Group.
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