Whilst mobile payments are gaining momentum within the hospitality industry, Zapper has crossed verticals, launching into the UK convenience retail sector
Zapper the fast growing, global data insights and mobile payment platform, has adapted its Pay-at-Counter solution, currently very successful in pre-pay hospitality environments, for convenience retail outlets in the UK. This smart system allows customers a fast alternative to pay for their items and gain immediate digital rewards. Zapper also saves stores valuable time and resources, providing instant customer data.
With an incredibly simple, reliable and robust solution, already proven globally, Zapper enables shoppers to open the app, scan a unique QR code at till point to quickly pay then leave starred rate and review feedback, instantly visible to the retailer. QR codes, although having been around for many years, are acknowledged by many, even retail behemoths such as Walmart, Shell & Tesco have developed apps, also using QR codes.
Anish Keshwara, Director of KESHCO LIMITED, owns a number of stores in the Peterborough area and has agreed to trial the Zapper solution. “We are always looking for innovative ways to improve our in-store/customer experience and believe Zapper’s data insights and mobile payment platform is the future for retail convenience. We are therefore looking to trial Zapper in a number of our stores and are looking to build a long and successful partnership.”
Research has revealed the average customer visits their local convenience store 4.2 times per week with an average spend of just under £7.00. Zapper believes its solution to be thoroughly capable and sustainable, so will provide complete training, support and marketing incentives to ensure a seamless and enjoyable experience using the app in-store. The aim of this investment is to encourage adoption of the app and enable both shopper and retailer to understand just how simple and effective the Zapper solution is.
In 2015, research highlights over 700 million paper vouchers were redeemed in the retail sector at a redemption value of over £2 billion. However, each year retailer’s still lose countless amounts of money when issuing and processing paper vouchers. With mislabelled items, compliance and human error, paper vouchers can be tricky to track and use effectively. Zapper enables retailers to overcome these problems by instantly issuing digital offers to the customer, based on previous purchase habits and available immediately within the app. Offers can then be tracked, safely stored and redeemed automatically on the next shop, saving customers the hassle of carrying and processing paper vouchers. The perfect digital loyalty solution for both retailers and shoppers alike.
Gerry Hooper, CEO Zapper UK comments, “The Zapper solution has proven to be a huge success in the hospitality sector since its launch into the UK just over a year ago. With a smarter time and labour saving solution, why wouldn’t retailers want to use Zapper and understand shoppers purchase habits and instantly reward loyalty?”
With a limited ability to currently capture shopper information, Zapper provides an instant solution for retailers to survey their shoppers and understand individual trends and habits. Consumer data is key and this is currently captured manually. Offering your shoppers the best possible experience is paramount. By using Zapper’s Pay-at-Counter solution, the digital tablet is also the perfect means of displaying rolling adverts to customers about offers and updates whilst they are waiting to pay.
Zapper’s online portal enables retailers to analyse these valuable data insights with variables such as; time of day, total basket spend, regular items, plus instant rate and review feedback results. Using this data, retailers can understand shopper experiences, busy and quiet periods, transactions and product performance to adjust the staff and offers accordingly. They can also communicate directly with individual customers and reward by sending offers personalised to their previous shopping purchases – meaning no more paper coupons and unwanted offers.
Zapper’s specialised Z-Beacon technology uses innovative Bluetooth signals to directly communicate with shoppers, sending offers and alerts directly to the app to attract local shoppers and increase footfall. Retailers have access to many shoppers on a daily basis, and until recent years with the development of email and digital marketing, shopper incentives had to be carried out manually by paper leafleting. This process was hard to measure and understand ROI. However, by using the Zapper app, retailers can instantly communicate on a general or individual basis depending on their requirements.
The challenge for Zapper is to change both the retailers and shoppers habits. Conceived out of a digital empire in South Africa and run by a leading team of technology professionals, Zapper is sustainable and adapting its ubiquitous solution for the future. With over 800,000 global downloads and live in over 10 countries, it’s clear mobile payments is definitely a growing trend. The UK team, based in Hertfordshire provides valuable training and on-going support, even a 24hour live support line, to ensure a seamless, successful and lasting relationship.
Zapper Strengthens Leadership Team
An exciting time for Zapper as Jon Birt joins as Retail Sales Director with over 25 Years Retail Account Management experience. Jon specialises in managing the convenience and symbol group sectors, which over the last few years also included a number of Tier 1 high-street retailers.
Having worked previously for BAT and more recently Payzone and InComm-Europe, Jon Birt joins the Zapper team at what is undoubtedly a very pivotal juncture with both a product and subsequent service which will dramatically enhance the day-to-day operation within this rapidly developing retail sector.
Working alongside Jon will be Jason Cooling, who also has over 25 years retail experience, in both the UK and Ireland, and he joins the team as Retail Commercial Director. Jason previously worked closely with many famous household names such as; Amazon, Argos, Tesco and Sainsbury, and also has great experience in other sectors including, video gaming and tobacco. An asset to the Zapper team, Jason will be looking to launch the Zapper solution into the retail sector and create many opportunities for this ubiquitous product.
Jason comments, “I understand being a retailer requires an extraordinary amount of skill. You have many hats to wear and must know when to wear which in order to be successful. From serving customers and managing employees to stocking new inventory, the job as a retailer is never done and there is always room for improvement. Zapper offers the necessary tools, resources and support retailers need to transform businesses to the future mobile payment age.”
Zapper already has thousands of restaurants using the system internationally. The Zapper app is free to download on Android, iOS and Windows Phone platforms. For more information about Zapper please visit: www.zapper.com
UK seeks G7 consensus on digital competition after Facebook blackout
LONDON (Reuters) – Britain is seeking to build a consensus among G7 nations on how to stop large technology companies exploiting their dominance, warning that there can be no repeat of Facebook’s one-week media blackout in Australia.
Facebook’s row with the Australian government over payment for local news, although now resolved, has increased international focus on the power wielded by tech corporations.
“We will hold these companies to account and bridge the gap between what they say they do and what happens in practice,” Britain’s digital minister Oliver Dowden said on Friday.
“We will prevent these firms from exploiting their dominance to the detriment of people and the businesses that rely on them.”
Dowden said recent events had strengthened his view that digital markets did not currently function properly.
He spoke after a meeting with Facebook’s Vice-President for Global Affairs, Nick Clegg, a former British deputy prime minister.
“I put these concerns to Facebook and set out our interest in levelling the playing field to enable proper commercial relationships to be formed. We must avoid such nuclear options being taken again,” Dowden said in a statement.
Facebook said in a statement that the call had been constructive, and that it had already struck commercial deals with most major publishers in Britain.
“Nick strongly agreed with the Secretary of Stateâ€™s (Dowden’s) assertion that the governmentâ€™s general preference is for companies to enter freely into proper commercial relationships with each other,” a Facebook spokesman said.
Britain will host a meeting of G7 leaders in June.
It is seeking to build consensus there for coordinated action toward “promoting competitive, innovative digital markets while protecting the free speech and journalism that underpin our democracy and precious liberties,” Dowden said.
The G7 comprises the United States, Japan, Britain, Germany, France, Italy and Canada, but Australia has also been invited.
Britain is working on a new competition regime aimed at giving consumers more control over their data, and introducing legislation that could regulate social media platforms to prevent the spread of illegal or extremist content and bullying.
(Reporting by William James; Editing by Gareth Jones and John Stonestreet)
Britain to offer fast-track visas to bolster fintechs after Brexit
By Huw Jones
LONDON (Reuters) – Britain said on Friday it would offer a fast-track visa scheme for jobs at high-growth companies after a government-backed review warned that financial technology firms will struggle with Brexit and tougher competition for global talent.
Finance minister Rishi Sunak said that now Britain has left the European Union, it wants to make sure its immigration system helps businesses attract the best hires.
“This new fast-track scale-up stream will make it easier for fintech firms to recruit innovators and job creators, who will help them grow,” Sunak said in a statement.
Over 40% of fintech staff in Britain come from overseas, and the new visa scheme, open to migrants with job offers at high-growth firms that are scaling up, will start in March 2022.
Brexit cut fintechs’ access to the EU single market and made it far harder to employ staff from the bloc, leaving Britain less attractive for the industry.
The review published on Friday and headed by Ron Kalifa, former CEO of payments fintech Worldpay, set out a “strategy and delivery model” that also includes a new 1 billion pound ($1.39 billion) start-up fund.
“It’s about underpinning financial services and our place in the world, and bringing innovation into mainstream banking,” Kalifa told Reuters.
Britain has a 10% share of the global fintech market, generating 11 billion pounds ($15.6 billion) in revenue.
The review said Brexit, heavy investment in fintech by Australia, Canada and Singapore, and the need to be nimbler as COVID-19 accelerates digitalisation of finance, all mean the sector’s future in Britain is not assured.
It also recommends more flexible listing rules for fintechs to catch up with New York.
“We recognise the need to make the UK attractive a more attractive location for IPOs,” said Britain’s financial services minister John Glen, adding that a separate review on listings rules would be published shortly.
“Those findings, along with Ron’s report today, should provide an excellent evidence base for further reform.”
Britain pioneered “sandboxes” to allow fintechs to test products on real consumers under supervision, and the review says regulators should move to the next stage and set up “scale-boxes” to help fintechs navigate red tape to grow.
“It’s a question of knowing who to call when there’s a problem,” said Kay Swinburne, vice chair of financial services at consultants KPMG and a contributor to the review.
A UK fintech wanting to serve EU clients would have to open a hub in the bloc, an expensive undertaking for a start-up.
“Leaving the EU and access to the single market going away is a big deal, so the UK has to do something significant to make fintechs stay here,” Swinburne said.
The review seeks to join the dots on fintech policy across government departments and regulators, and marshal private sector efforts under a new Centre for Finance, Innovation and Technology (CFIT).
“There is no framework but bits of individual policies, and nowhere does it come together,” said Rachel Kent, a lawyer at Hogan Lovells and contributor to the review.
($1 = 0.7064 pounds)
(Reporting by Huw Jones; editing by Jane Merriman and John Stonestreet)
G20 to show united front on support for global economic recovery, cash for IMF
By Michael Nienaber and Andrea Shalal
BERLIN/WASHINGTON/ROME (Reuters) – The world’s financial leaders are expected on Friday to agree to continue supportive measures for the global economy and look to boost the International Monetary Fund’s resources so it can help poorer countries fight off the effects of the pandemic.
Finance ministers and central bank governors of the world’s top 20 economies, called the G20, held a video-conference on Friday. The global response to the economic havoc wreaked by the coronavirus was at top of the agenda.
In the first comments by a participating policymaker, the European Union’s economics commissioner Paolo Gentiloni said the meeting had been “good”, with consensus on the need for a common effort on global COVID vaccinations.
“Avoid premature withdrawal of supportive fiscal policy” and “progress towards agreement on digital and minimal taxation” he said in a Tweet, signalling other areas of apparent accord.
A news conference by Italy, which holds the annual G20 presidency, is scheduled for 17.15 (1615 GMT)
The meeting comes as the United States is readying $1.9 trillion in fiscal stimulus and the European Union has already put together more than 3 trillion euros ($3.63 trillion) to keep its economies going despite COVID-19 lockdowns.
But despite the large sums, problems with the global rollout of vaccines and the emergence of new variants of the coronavirus mean the future of the recovery remains uncertain.
German Finance Minister Olaf Scholz warned earlier on Friday that recovery was taking longer than expected and it was too early to roll back support.
“Contrary to what had been hoped for, we cannot speak of a full recovery yet. For us in the G20 talks, the central task remains to lead our countries through the severe crisis,” Scholz told reporters ahead of the virtual meeting.
“We must not scale back the support programmes too early and too quickly. That’s what I’m also going to campaign for among my G20 colleagues today,” he said.
Hopes for constructive discussions at the meeting are high among G20 countries because it is the first since Joe Biden, who vowed to rebuild cooperation in international bodies, became U.S. president.
While the IMF sees the U.S. economy returning to pre-crisis levels at the end of this year, it may take Europe until the middle of 2022 to reach that point.
The recovery is fragile elsewhere too – factory activity in China grew at the slowest pace in five months in January, hit by a wave of domestic coronavirus infections, and in Japan fourth quarter growth slowed from the previous quarter with new lockdowns clouding the outlook.
“The initially hoped-for V-shaped recovery is now increasingly looking rather more like a long U-shaped recovery. That is why the stabilization measures in almost all G20 states have to be maintained in order to continue supporting the economy,” a G20 official said.
But while the richest economies can afford to stimulate an economic recovery by borrowing more on the market, poorer ones would benefit from being able to tap credit lines from the IMF — the global lender of last resort.
To give itself more firepower, the Fund proposed last year to increase its war chest by $500 billion in the IMF’s own currency called the Special Drawing Rights (SDR), but the idea was blocked by then U.S. President Donald Trump.
Scholz said the change of administration in Washington on Jan. 20 improved the prospects for more IMF resources. He pointed to a letter sent by U.S. Treasury Secretary Janet Yellen to G20 colleagues on Thursday, which he described as a positive sign also for efforts to reform global tax rules.
Civil society groups, religious leaders and some Democratic lawmakers in the U.S. Congress have called for a much larger allocation of IMF resources, of $3 trillion, but sources familiar with the matter said they viewed such a large move as unlikely for now.
The G20 may also agree to extend a suspension of debt servicing for poorest countries by another six months.
($1 = 0.8254 euros)
(Reporting by Michael Nienaber in Berlin, Jan Strupczewski in Brussels and Gavin Jones in Rome; Andrea Shalal and David Lawder in Washington; Editing by Daniel Wallis, Susan Fenton and Crispian Balmer)
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