For the first time, smartphones have overtaken desktops and laptops as the desired choice for internet browsing in the UK. On average adults are spending up to 2 hours per day scrolling through the internet on their smartphones, so why are people still sceptical to purchase using their mobiles?
It’s likely consumers hesitate to make purchases on their smartphones due to concerns around privacy and security, leading to high cart abandonment rates.
Shopping using a smartphone is supposed to be easier but, in reality, leaves the user ambivalent to whether they are making the right choice.
Rydoo investigated the % of the GDP that is cash driven and the most popular purchasing methods across Europe. Although the UK, over any other European country, are most likely to make a purchase on their smartphone an overwhelming amount of people still chose to finalise a purchase using their desktop.
Other interesting stats include:
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- Cash makes up 11% of the GDP in the UK
- Only 7% of Brits purchase using their smartphones.
- 9% of UK residents favour purchasing using their tablets.
See how the UK fairs up against Europe: https://www.rydoo.com/en/money-mapped
The origin of Rydoo is not a typical story. It’s not one person’s dream or idea, yet the shared vision of 3 companies – Sodexo, iAlbatros and Xpenditure. Together we aim to eliminate painful and frustrating processes for companies worldwide.
We offer one single app, with two modules covering the entire travel & expense journey: before, during and after each business trip.
Our ambition is to change the way we work, offering a brand-new experience for business travellers and companies around the world. We aim for a seamless work flow and better quality of life for employees.