Following today’s ONS announcement that retail sales increased in May, Jimmy New, Director of Marketing at VoucherCodes, explains that retailers must adapt and embrace digital to capitalise on returning consumer confidence.
VoucherCodes is the UK’s largest voucher website, helping thousands of UK brands and retailers to connect with consumers.
The website, email newsletter and mobile shopping app make it safe and simple for the 8 million registered members to save money, whether they’re shopping online, in-store or through their mobiles.
Jimmy New, Director of Marketing at VoucherCodes: “To see retail sales rise in May is testament to the strength of consumer confidence as summer fast approaches. UK shoppers are clearly returning to the high street to sniff out the best deals, as consumers really start to engage with in-store offerings.
“With the FIFA World Cup kicking off today, our research suggests we can expect to see a £1.33bn boost to the British economy if England reach the second round. This will be welcome news for the wider retail industry, regardless of England’s performance, as the sporting milestone continues to fuel consumer spending.
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“Despite consumer confidence improving, shoppers are increasingly conscious of exactly how and where they will be purchasing. To make the most of this anticipated rise in spending, retailers must take advantage of strategic partners in order to drive engagement.
“At VoucherCodes, our aim is to make sure all our brand partners are well-equipped to step up to compete in such a volatile retail environment, so we’re looking forward to seeing how this positive result will impact overall sales in the months ahead.”