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Red Ribbon Asset Management, a London-based firm specialising in Mainstream Impact Investments,today announced the launch of the Red Ribbon Private Equity Fund and the Red Ribbon Real Estate Fund,each of which will meet growing investor demand for long-term, socially responsible investments in emerging and growth markets, and India in particular.

The new Funds, both of which arelisted, will restrict investment to ventures whose commercial objectives conform strictly to Mainstream Impact Investmentcriteria.

Red Ribbon Asset Management’s Chief Executive Officer, Suchit Punnose, said:“As a firm, we are choosing to invest in well-governed, profitable businesses operating in mainstream markets that have a positive impact on society and the environment.This approach gives a mandate to investors who wish to align their financial portfolios with these values.”

The Funds will offer investors increased opportunity to participate in capital and real estate projects in key growth markets, principally in India and also in the UK.

Mr Punnose said: “Growth markets are more than just an exciting investment opportunity, they are also a driver to global economic growth. In our view,no portfolio is balanced unless at least 10% of the deployed assets are invested in growth markets – the returns are greater than any mature market can offer.”

India is one of the fastest growing, most dynamic economies in the word with strong sector growth, stellar demographic trends and improved transparency which are making India highly attractive to investors, according to Red Ribbon’s CEO.

The Red Ribbon Private Equity and Real Estate Funds are open-ended, which means that investors will be able to redeem their holdings by giving three months’notice – after the initial three-year lock in period.   This makes the Funds much more flexible and liquid than a conventional private equity fund, which would usually prohibit redemptions over the short to medium term.