Published by Global Banking & Finance Review®
Posted on November 6, 2025
2 min readLast updated: January 21, 2026
Add as preferred source on GoogleRalph Lauren raises its revenue forecast due to strong demand in key markets, with significant sales growth in North America, Europe, and China.
By Anuja Bharat Mistry
(Reuters) -Ralph Lauren on Thursday raised its annual revenue forecast after beating quarterly estimates on resilient demand for its high-priced Polo shirts and cotton cable-knit sweaters across regions.
The affordable luxury apparel maker has seen strong sales despite selectively raising prices, supported by loyalty of its affluent customer base.
Ralph Lauren's visibility has grown with celebrities such as Taylor Swift and Selena Gomez wearing its designs for special events, while investments in innovation and marketing attract younger shoppers seeking trendy, affordable luxury.
"To date, we have not seen any meaningful changes in consumer behavior across our key consumer segments or markets," said CEO Patrice Louvet, adding that demand remains healthy and the core customer is resilient.
Second quarter revenue, on a reported basis, rose 13% in North America and 22% in Europe, while for China, it was up over 30% versus a year ago.
"The brand sits in the 'affordable luxury', so it is well placed to capture aspirational consumers who are trading down from ultra-luxury labels but still seeking quality and heritage," said Suzy Davidkhanian, analyst with eMarketer.
Ralph Lauren joined peers such as LVMH, L'Oreal, Hermes and Estee Lauder in reporting improved sales in China, signaling hope in one of the biggest markets for luxury brands.
Lower promotions and cotton costs, coupled with price hikes, helped Ralph Lauren counter higher tariffs and lift its quarterly gross margin by 100 basis points to 68%.
It expects full-year revenue to increase 5% to 7% on a constant currency basis, versus prior forecast of a low- to mid-single-digit percentage growth.
Its quarterly revenue of $2.01 billion beat analysts' estimates of $1.89 billion, according to data compiled by LSEG.
Ralph Lauren's quarterly adjusted profit of $3.79 per share topped estimates of $3.44 per share.
Shares of Ralph Lauren dipped about 1%, reflecting a decline in the broader market.
(Reporting by Anuja Bharat Mistry in Bengaluru; Editing by Leroy Leo)
Revenue growth refers to the increase in a company's sales over a specific period, often expressed as a percentage. It indicates how well a company is performing in generating income.
Luxury brands are high-end products that are marketed as exclusive and prestigious. They often emphasize quality, craftsmanship, and heritage, appealing to affluent consumers.
Consumer behavior is the study of how individuals make decisions to spend their resources on consumption-related items. It includes factors influencing purchasing decisions.
Gross margin is a financial metric that indicates the percentage of revenue that exceeds the cost of goods sold (COGS). It reflects the efficiency of a company in managing its production costs.
Celebrity endorsements involve using a famous person to promote a product or service. This strategy aims to leverage the celebrity's influence to enhance brand visibility and credibility.
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