Published by TMR Research Insights
Posted on October 11, 2021
5 min readLast updated: January 29, 2026
The global pulp market is set to reach $333 billion by 2027, driven by sustainable materials and Asia's production dominance.
Transparency Market Research delivers key insights on the global pulp market in its published report, which includes global industry analysis, size, share, growth, trends, and forecast for the period of 2019–2027. In terms of revenue, the global pulp market is estimated to expand at a CAGR of ~ 4% during the forecast period, owing to numerous factors, about which, TMR offers thorough insights and forecast in this report.
Pulp is basically made from the fibrous part of plants, mostly trees, and is the prime ingredient in the process of papermaking. Pulp is usually sourced from wood, non-wood, and recycled pulp. Recovered paper made by removing inks and other contaminants is the medium through which recycled/de-inked pulp is extracted. The global push for the use of sustainable materials is expected to aid the growth in the demand for recycled pulp. Among the end uses, the increasing use of paper-based packaging formats is expected to be the prominent driver for the growth of the global pulp market.
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East Asian Economies hold Lucrative Opportunities for Pulp Manufacturers
Asia Pacific, in terms of pulp production, holds ~ 45% of the global market share, and is expected to uphold its lead over the forecast period. China tops the charts for both, the production as well as consumption of pulp. The market for pulp in Japan is projected to continue its prominence, owing to its sharp shift towards greener packaging solutions, in which, corrugated and Kraft paper companies have a better development prospect. Also, the average operating income of pulp manufacturers based in the Asia Pacific region presents an upward trend. However, this region houses many unorganized and small-scale manufacturers, which might not compete with tier-1 pulp producers directly, but can impact the local pricing to some extent. Thus, the Asian pulp market can be considered as a highly competitive market, and promises to offer lucrative opportunities.
While North America is still the largest wood pulp producer, followed by Europe, new pulp milling facilities are being created in South America (especially Brazil), Russia, Asia (Indonesia), and Northern Europe. The United States represents ~ 85% of the pulp market in North America, while Canada is expected to expand at a high CAGR during the forecast period. Moreover, a large number of tier-1 & tier-2 pulp companies are based in North America.
Despite being a matured market, Europe represents an incremental opportunity of ~ US$ 15 Bn by 2027. Europe holds ~ one-fourth of the global pulp market share; however, it is expected to lose some of its market to Asia Pacific over the forecast period.
Pulp Market: Competition Landscape
In the global market report for pulp, the competition landscape is discussed. Key players profiled in the pulp market are Westrock Company, International Paper, Stora Enso Pulp AB, Georgia-Pacific Corp., Kimberly-Clark Corp., Oji Holdings Corporation., Nippon Paper Group, Asia Pulp and Paper Group, UPM, Nordic Paper Holding AB, Mercer International Group, Metsä Board Corporation, BillerudKorsnäs AB, Nine Dragons Paper Limited, Sappi Group, Rama Pulp and Papers Limited, Gulf Paper Manufacturing Company, Nisseysangyo Co., Ltd., Canny Tissue Paper Industry (L.L.C), and Metropolic Paper Industries Inc.
The pulp & paper sector has always been associated with the risks of deforestation, especially in regions such as Southeast Asia, which substantially lack technological innovations. The growing demand for pulp and paper products further aggravates the delicate scenario of depleting forest covers. Although companies are introducing alternatives such as recycled packaging or up-cycled furniture, sustainable business operations have not been adopted by all paper and pulp manufacturers. Also, governments are limiting traditional business operations for pulping processes, as they result in hazardous greenhouse emissions.
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Amidst these challenges in the pulp market, most stakeholders are moving towards adopting partial, if not complete, environment-friendly production operations. Especially in Europe, manufacturers are seeking to achieve low effluent volumes, high levels of energy efficiency, and effective material use to acquire high pulping yield by minimizing the use of fossil fuels.
For instance, the Confederation of European Paper Industries (CEPI) a European association representing the paper and pulp industry, has set a benchmark by encouraging manufacturers to adopt eco-friendly and sustainable production operations. The association has announced the launch of a dynamic ‘live’ sustainability platform which broadcasts news and current affairs of companies who are making efforts towards sustainable production of paper and pulp products. Other strategies that can help manufacturers emerge in the market include providing pulp products that offer optimum protection at relatively competitive prices.
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The article discusses the projected growth and trends of the global pulp market, expected to reach $333 billion by 2027.
The demand for sustainable materials and the increase in paper-based packaging formats are key drivers.
Asia Pacific leads with 45% of global production, with significant contributions from China and Japan.
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