Published by Global Banking & Finance Review®
Posted on March 10, 2026
2 min readLast updated: March 10, 2026
ProSiebenSat.1 will retain ParshipMeet and Flaconi amid a strategic review of its digital portfolio, led by MFE‑backed Marco Giordani to refocus on core broadcasting and reduce debt. Other digital assets like Marktguru, billiger‑mietwagen.de and Jochen Schweizer mydays are now being shopped to poten
By Elvira Pollina, Amy-Jo Crowley and Alexander Hübner
LONDON/MILAN, March 10 (Reuters) - ProSiebenSat.1, the German broadcaster controlled by Italy's Berlusconi family, will keep online units ParshipMeet and Flaconi for now, while looking to sell the rest of its digital portfolio, three sources with knowledge of the matter said.
The review is part of a wider revamp driven by Marco Giordani, a veteran of Berlusconi-backed MFE-MediaForEurope, aimed at refocusing ProSieben on its core broadcasting business and reducing debt.
ProSieben, which came under MFE's control last year, had previously expanded into a broad range of digital assets.
MAXIMISING VALUATIONS
Online-dating platform ParshipMeet and beauty retailer Flaconi - both cash-generating - will stay in the group for now, though a sale remains a longer-term goal, the people said, speaking on condition of anonymity as the talks are private.
One of the people cited ParshipMeet's depressed valuation as a reason to wait.
ProSieben has instead begun reaching out to potential bidders for other parts of its digital portfolio, which includes shopping-deals app Marktguru, car-rental comparison site billiger-mietwagen.de and experience-gift provider Jochen Schweizer mydays, the people said.
Potential buyers include venture capital firms and trade players, one of them added.
ProSieben and MFE declined to comment.
At an event at ProSieben's headquarters near Munich last month, Giordani told reporters he would take a cautious approach to selling the group's online assets to maximise valuations.
MFE, which runs TV businesses in Italy and in Spain, built a stake in ProSieben from 2019 and launched a takeover bid last year, lifting its holding to more than 75%. It has long urged ProSieben to sell its digital assets.
ProSieben has made repeated cuts to its 2025 profit guidance, citing a weak advertising market and a sluggish German economy.
(Reporting by Alexander Hübner in Munich, Elvira Pollina in Milan, Amy-Jo Crowley in London. Editing by Mark Potter)
ProSieben will retain ParshipMeet and Flaconi while exploring the sale of other digital assets.
The review is part of a strategic revamp to refocus on core broadcasting business and reduce debt.
ParshipMeet's depressed valuation and both units being cash-generating influenced the decision to delay their sale.
Potential buyers include venture capital firms and trade players.
MFE-MediaForEurope controls ProSieben and is pushing the sale of digital assets as part of its strategic direction.
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