Published by Global Banking & Finance Review®
Posted on April 6, 2026
3 min readLast updated: April 6, 2026
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Major sponsors—including Pepsi, Diageo, and PayPal—have pulled support from London’s Wireless Festival after booking Kanye West (Ye) as headliner. Political and Jewish groups, along with Prime Minister Keir Starmer, are urging a UK entry ban amid rising concerns over his past antisemitic conduct.
By Suban Abdulla
LONDON, April 6 (Reuters) - The British government was under growing pressure on Monday to bar U.S. rapper Kanye West from entering the country after he was named as the headline act for the Wireless Festival of rap and hip-hop music set for July.
West, now known as Ye, has been criticised in the past for antisemitic remarks and celebration of Nazism, which have led on several occasions to his social media accounts, including X, being barred.
The decision to book Ye prompted several companies to pull their sponsorship of the festival, while the main opposition Conservative Party wrote to Home Secretary (interior minister) Shabana Mahmood urging her to ban him from coming to Britain.
Asked by Reuters for comment, a Home Office source said ministers were currently reviewing his permission to enter the country.
The Home Office does not usually comment on individual cases, but Mahmood has powers to personally request Ye to be excluded from the UK. In January, the department revoked the Electronic Travel Authorisation of Eva Vlaardingerbroek, a Dutch far-right activist for spreading false information.
Festival organisers and Ye's representative did not respond immediately to a request for comment.
The Jewish Leadership Council last week condemned the organisers for booking Ye after a rise in attacks on Jewish people and Jewish targets.
Prime Minister Keir Starmer also described as "deeply concerning" the decision to book Ye for the London festival.
"Antisemitism in any form is abhorrent and must be confronted firmly wherever it appears," Starmer said in comments first reported by the Sun on Sunday.
"Everyone has a responsibility to ensure Britain is a place where Jewish people feel safe and secure."
A spokesperson for London mayor Sadiq Khan said the rapper's comments did not reflect the city's values and that the decision had been made by festival organisers.
Australia cancelled the rapper's visa last July after he released "Heil Hitler", a song promoting Nazism. The ban came a few months after Ye advertised a swastika T-shirt for sale on his website.
Ye took a full-page advertisement in the Wall Street Journal in January to apologise for his antisemitic remarks, attributing his behaviour to an undiagnosed brain injury and an untreated bipolar disorder. He also apologised for his past expressions of admiration for Adolf Hitler and use of swastika imagery.
The 48-year-old has not performed in Britain since he headlined Glastonbury in 2015.
Drinks companies Diageo and Pepsi, a long-running sponsor, said they had withdrawn their support for the Wireless event over the decision to invite Ye. Pepsi-owner PepsiCo also confirmed its Rockstar Energy brand had pulled its sponsorship.
A spokesperson for PayPal told Reuters on Monday its branding would not appear in any future Wireless festival promotional materials.
(Reporting by Suban AbdullaEditing by Gareth Jones)
Kanye West is facing a potential UK entry ban due to backlash over antisemitic remarks and his booking for the Wireless Festival, which led to political and sponsorship pressure.
Major sponsors including Diageo, PepsiCo, Rockstar Energy, and PayPal withdrew their support following Kanye West's headline slot announcement.
The Home Secretary is reviewing Kanye West's permission to enter the UK, and has the authority to block his entry following public and political appeals.
The controversy arose after Kanye West was announced as the festival headliner, prompting concerns over his previous antisemitic remarks and loss of major festival sponsors.
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