Finance
Prada-owned Versace appoints Alaia's Pieter Mulier as creative director
Published by Global Banking & Finance Review®
Posted on February 5, 2026
2 min readLast updated: February 5, 2026
Quick Summary
Versace, now owned by Prada, appoints Pieter Mulier as its new creative director to rejuvenate the brand after a period of declining sales.
Prada-owned Versace appoints Alaia's Pieter Mulier as creative director
Versace's New Direction Under Pieter Mulier
MILAN, Feb 5 (Reuters) - Versace, the Italian fashion brand which last year was acquired by rival Prada, said it had appointed as its new creative director Pieter Mulier, the outgoing designer of Richemont-owned Alaia.
Background of Pieter Mulier
Parisian fashion house Alaia, part of the Swiss luxury goods group that also owns jeweller Cartier, announced last month Mulier would leave after its Paris Fashion Week show in March.
Prada's Vision for Versace
The Belgian designer joined Alaia in 2021, having previously served as global creative director at Calvin Klein and, before that, as design director at Christian Dior.
Impact of Leadership Changes
Prada, which completed the acquisition of Versace in December, is focusing on relaunching the brand after a period of declining sales under its previous owner Capri Holdings, amid a broader slowdown in luxury demand.
Lorenzo Bertelli, the son of Prada owners Miuccia Prada and Patrizio Bertelli and now Versace's executive chairman, said in a statement Mulier was the right person to "unlock Versace's full potential and engage in a fruitful dialogue with the brand's strong legacy".
Mulier will start the job in July.
His appointment follows the exit of Versace's previous creative director, Dario Vitale, who left the brand at the end of 2025 after only a few months in the role.
(Reporting by Elisa Anzolin; Writing by Claudia Crstoferi; Editing by Valentina Za)
Key Takeaways
- •Versace appoints Pieter Mulier as new creative director.
- •Mulier previously worked with Alaia, Calvin Klein, and Dior.
- •Prada acquired Versace in December to revitalize the brand.
- •Lorenzo Bertelli emphasizes unlocking Versace's potential.
- •Mulier's tenure begins in July, succeeding Dario Vitale.
Frequently Asked Questions about Prada-owned Versace appoints Alaia's Pieter Mulier as creative director
1What is a creative director?
A creative director is responsible for overseeing the creative aspects of a company or brand, guiding the visual and artistic direction to align with the brand's vision and objectives.
2What is corporate governance?
Corporate governance refers to the systems, principles, and processes by which a company is directed and controlled, ensuring accountability and transparency in its operations.
3What is innovation in business?
Innovation in business refers to the process of developing new ideas, products, or services, or improving existing ones to enhance efficiency, competitiveness, and customer satisfaction.
