Published by Global Banking & Finance Review®
Posted on February 5, 2026
2 min readLast updated: February 5, 2026
Add as preferred source on GoogleVersace, now owned by Prada, appoints Pieter Mulier as its new creative director to rejuvenate the brand after a period of declining sales.
MILAN, Feb 5 (Reuters) - Versace, the Italian fashion brand which last year was acquired by rival Prada, said it had appointed as its new creative director Pieter Mulier, the outgoing designer of Richemont-owned Alaia.
Parisian fashion house Alaia, part of the Swiss luxury goods group that also owns jeweller Cartier, announced last month Mulier would leave after its Paris Fashion Week show in March.
The Belgian designer joined Alaia in 2021, having previously served as global creative director at Calvin Klein and, before that, as design director at Christian Dior.
Prada, which completed the acquisition of Versace in December, is focusing on relaunching the brand after a period of declining sales under its previous owner Capri Holdings, amid a broader slowdown in luxury demand.
Lorenzo Bertelli, the son of Prada owners Miuccia Prada and Patrizio Bertelli and now Versace's executive chairman, said in a statement Mulier was the right person to "unlock Versace's full potential and engage in a fruitful dialogue with the brand's strong legacy".
Mulier will start the job in July.
His appointment follows the exit of Versace's previous creative director, Dario Vitale, who left the brand at the end of 2025 after only a few months in the role.
(Reporting by Elisa Anzolin; Writing by Claudia Crstoferi; Editing by Valentina Za)
A creative director is responsible for overseeing the creative aspects of a company or brand, guiding the visual and artistic direction to align with the brand's vision and objectives.
Corporate governance refers to the systems, principles, and processes by which a company is directed and controlled, ensuring accountability and transparency in its operations.
Innovation in business refers to the process of developing new ideas, products, or services, or improving existing ones to enhance efficiency, competitiveness, and customer satisfaction.
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