Surging OLED Display Industry to Set Stage for Pillar to Pillar Display Market Growth, Predicts FactMR.
Surging OLED Display Industry to Set Stage for Pillar to Pillar Display Market Growth, Predicts FactMR.
Fact.MR, a market research and competitive intelligence provider, has published a report, which reveals that the global pillar to pillar display market is valued at USD 36 million in 2022 and is set to balloon at a CAGR of 46.2% through 2032. The market is benefitting due to the surge in demand for smart displays in car cockpits that can allow access to auto-infotainment systems.
With the rising usage of advanced infotainment systems and integration with ADAS systems for autonomous vehicles in car cockpits, connectivity and display requirements are skyrocketing. Increasing luxury vehicles penetration, rising sales of EVs, technological upgradation, product development, and rise in OEMs and aftermarkets are enabling the market to enjoy significant growth.
Connected cars are the new norm in the automobile industry, where we can connect our cars through the Internet via Wireless Local Area Network (WLAN). Increasing road accidents have become the primary factor for consumer demand for smart displays in cockpits. Pillar-to-pillar displays enhance automotive infotainment systems by providing detailed information on fuel status, navigation, and car condition, along with entertainment such as music and audio.
Owing to technological developments in the display market, demand for pillar-to-pillar displays, due to their high resolution and premium look, is expected to witness significant growth over the coming years.
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Key Takeaways from Market Study:
“Advanced smart car cockpits provide a route to scaling pillar to pillar displays, especially for premium cars,” says a Fact.MR analyst.
Market Development
Pillar to pillar displays are at the developing stage as the commercialization of the product is yet to boom. Manufacturers such as Continental, LG, and Denso are leading the race to capture a significant market share through collaborations with leading automakers.
The market is expected to take a leap post-adoption by market leaders, while tier-2 car brands will be following the trend with the inclusion of pillar to pillar display OLED technology.
The market will be highly consolidated with only a limited numbers of players operating in the space till 2026. However, it is anticipated that mass production and competitive pricing would lead to an increase in the number of market entrants after that.
Pillar to Pillar Display Market News:
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More Valuable Insights on Offer:
Fact.MR, in its new offering, presents an unbiased analysis of the global pillar to pillar display market, presenting forecast statistics for the period of 2022-2032.
The study reveals essential insights on the basis of display type (S, V, C, L) and sales channel (OEMs, aftermarket), across major regions of the world (Americas, EMEA, Asia Pacific).
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A pillar to pillar display is a type of automotive display that spans across the width of a vehicle's cockpit, enhancing the infotainment experience by providing information on vehicle status, navigation, and entertainment.
Advanced infotainment refers to sophisticated in-car entertainment systems that integrate navigation, multimedia, and connectivity features, enhancing the overall driving experience.
ADAS stands for Advanced Driver Assistance Systems, which are technologies designed to improve vehicle safety and facilitate driving tasks through features like lane-keeping assistance and adaptive cruise control.
CAGR stands for Compound Annual Growth Rate, a useful measure to calculate the mean annual growth rate of an investment over a specified time period longer than one year.
OEMs, or Original Equipment Manufacturers, are companies that produce parts and equipment that may be marketed by another manufacturer, often used in the automotive industry.
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