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Pierre Cardin licensee loses court fight against $4.12 million EU antitrust fine

Published by Global Banking & Finance Review

Posted on May 6, 2026

2 min read

· Last updated: May 6, 2026

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Ahlers Loses Legal Challenge Over €3.5 Million EU Antitrust Fine Related to Pierre Cardin

German Clothing Maker Ahlers Faces Uphill Legal Battle in EU Antitrust Case

By Foo Yun Chee

Background of the Antitrust Fine

BRUSSELS, May 6 (Reuters) - German clothing maker Ahlers, the largest licensee of French fashion house Pierre Cardin, on Wednesday lost its fight against a 3.5 million euro ($4.12 million) EU antitrust fine after Europe's second-highest court backed regulators' calculations.

The European Commission, which acts as the EU competition enforcer, handed out the fine to Ahlers two years ago for illegally blocking cross-border sales of Pierre Cardin-branded products in Europe via anti-competitive deals between 2008 and 2021.

Arguments Presented by Ahlers

The maximum fine under EU antitrust rules is 10% of a company's global annual turnover but Ahlers argued at the Luxembourg-based General Court that its subsidiary Ahlers AG should not have been included in the Commission's calculation as its business activities had been transferred to an investor in July 2023 as part of insolvency proceedings.

Court's Ruling and Justification

"The Commission was justified in taking into account the consolidated turnover of the applicant as a parent company, which therefore included that of its subsidiary, Ahlers AG, between 1 December 2022 and 15 July 2023," judges said.

"Indeed, during the period of the infringement and until the latter date, the applicant formed a single economic unit with Ahlers AG, over which it exercised decisive influence," they said.

Next Steps and Case Details

Ahlers can appeal to the Court of Justice, Europe's highest.

The case is T-87/25 Westfälisches Textilwerk Adolf Ahlers Stiftung & Co. KG against European Commission.

Additional Information

($1 = 0.8503 euros)

(Reporting by Foo Yun Chee; Editing by Kirsten Donovan)

Key Takeaways

  • The General Court ruled that Ahlers’ consolidated turnover—including its insolvent subsidiary—could be used to calculate the fine, as it formed a single economic unit during the infringement period. (MLex, Official Judiciary)
  • The original €3.5 million fine is part of a total €5.7 million imposed by the Commission in November 2024 on both Ahlers (€3.5 m) and Pierre Cardin (€2.2 m) for restricting cross‑border sales across Europe. (Concurrences, Distribution Law Center)
  • Ahlers may still appeal to the Court of Justice, Europe’s highest court, challenging the General Court’s ruling.

Frequently Asked Questions

Why was Ahlers fined by the European Commission?
Ahlers was fined €3.5 million for illegally blocking cross-border sales of Pierre Cardin-branded products in Europe through anti-competitive deals.
What was Ahlers' argument in court?
Ahlers argued that its subsidiary, Ahlers AG, should not have been included in the fine’s calculation due to its business transfer during insolvency proceedings.
What did the EU General Court decide regarding the fine?
The EU General Court upheld the Commission's calculation, agreeing that Ahlers formed a single economic unit with its subsidiary during the infringement period.
Can Ahlers appeal the court’s decision?
Yes, Ahlers can appeal to the Court of Justice, the highest court in Europe.
What is the maximum fine under EU antitrust rules?
The maximum fine under EU antitrust rules is 10% of a company’s global annual turnover.

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