Published by Coherent Market Insights
Posted on September 24, 2021
3 min readLast updated: February 2, 2026
The MICE market is poised for growth, driven by key players and innovative trends in meetings, incentives, conferences, and exhibitions.
United States/WA: Market Will Boom In Near Future
Report Pages:[130 Pages]
The Competitive Area of the Meetings, Incentives, Conferences, and Exhibitions (MICE) Market is Defined by Key Players Like:- Maritz Holdings Inc., BI Worldwide, ITA Group, ONE 10, Meetings and Incentives Worldwide Inc., Creative Group, Access Destination Services, 360 Destination Group, CSI DMC, CWT, Reed Exhibitions Ltd, BCD Group, Corporate and Leisure Events, and ATPI ltd.
Meetings, incentives, conferences, and exhibitions (MICE) are a type of tourism in which large groups, usually planned well in advance, are brought together. Recently there has been an industry trend towards using the term ‘meetings industry’ to avoid confusion from the acronym. Other industry educators are recommending the use of “events industry” to be an umbrella term for the vast scope of the meeting and events and profession. The expertise required to excel in MICE tourist management is based on interpersonal, creative, organizational, and technical skills. Innovative creativity is needed to design original event concepts, select the right venues, and market effectively. MICE is an acronym that stands for meetings, incentives, conferences, and exhibitions. In recent years, the terms “meetings industry” and “events industry” have been gaining popularity as alternatives for MICE. MICE is an acronym for meetings, incentives, conferencing, and exhibitions. It’s an overarching term that encompasses a niche tourism group dedicated to the logistics of business events. It is a highly lucrative industry revolving around incentive travel, though there is a distinction between incentivized travel and business conferences. Many cities rely on this industry for seasonal revenue.
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MICE INDUSTRY TAXONOMY
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The article discusses the MICE market, focusing on meetings, incentives, conferences, and exhibitions.
Key players include Maritz Holdings Inc., BI Worldwide, and ITA Group among others.
There is a trend towards using 'meetings industry' instead of MICE to avoid confusion.
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