Overview
An ostomy is a medical technique that creates a passageway for waste products to exit the body from the urinary tract or intestines. Colostomy, ileostomy, and urostomy are the three types of ostomies. Ostomy care devices are intended to extend the time that ostomy pouches may be worn and improve their performance. Ostomates use these attachments for a variety of reasons, including leakage, odor, and assistance.
Statistics
By the end of 2027, the global ostomy care accessories market is expected to be worth US$ 829.6 million.
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Drivers
Over the forecast period, the global ostomy care accessories market is expected to rise due to the rising prevalence of colorectal cancer. Colorectal cancer is the third most common cancer in men and the second most common cancer in women, according to the World Cancer Research Fund (WCRF). According to the WCRF, there were over 1.8 million new events in 2018.
Furthermore, the rising prevalence of bladder cancer is expected to boost business demand. As per The American Cancer Society, the U.S. will see about 80,470 new cases of bladder cancer and 17,670 bladder cancer deaths in 2019.
In 2019, the European region dominated the global ostomy care accessories market, contributing for 42.2 percent of the market’s value, led by North America.
Restraints
The global ostomy care accessories market is poised to be hampered to some degree by a lack of understanding in developed countries about the ostomy accessories available on the market.
Furthermore, increased market pressure from factors such as government mandates and prolonged price wars is impacting the profitability of producers of ostom-related goods. As a result, the market’s growth is likely to be hampered. ConvaTec’s ostomy treatment sector saw a 1.5 percent drop in organic sales in the fourth quarter of FY2019.
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Opportunities
In developing markets, the rising prevalence of diseases such as colorectal and bladder cancers, as well as Crohn’s disease, is expected to provide attractive growth opportunities for players in the global ostomy care accessories market. As per the research ‘Trends in and Predictions of Colorectal Cancer Incidence and Mortality in China From 1990 to 2025,’ reported in the journal Frontiers in Oncology in February 2019, the age-standardized incidence rate of colorectal cancer among males in China rose by 2.76 percent per year from 1990 to 2016, and the number of cancer cases increased by more than three times as compared to 1990.
Increased support for the ostomy bag and accessory R&D is expected to fuel demand growth. Innovate UK, the U.K’s innovation department, awarded Ostique, a startup focusing on designing goods that are more practical than conventional ostomy bags, about US$ 340,000 in January 2019.
The global ostomy care accessories market’s Skin Protection and Skin Barriers segment was worth US$ 180.5 million in 2019 and is projected to grow at a CAGR of 7.0 percent to US$ 313.3 million by 2027.
Reasons to Purchase this Report
• To gain an in-depth understanding of Ostomy Care Accessories market globally
• To identify the on-going trends and anticipated growth in the next nine years
• To help industry consultants, Ostomy Care Accessories market other stakeholders align their market-centric strategies
• To obtain research-based business decisions and add weight to presentations and marketing strategies
• To gain competitive knowledge of leading market players
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Market Trends
The industry is seeing an increase in mergers and acquisitions (M&A) activity from global players. In January 2020, AdaptHealth, a U.S.-based home medical equipment company, purchased McKesson’s Patient Care Solutions (PCS) company, expanding AdaptHealth’s home medical equipment product range to include urological and ostomy devices.
External urine storage systems are being developed by key industry players. American Medical Technologies collaborated with TillaCare in November 2019 to launch UriCap, an external urine collection system for treating female urinary incontinence (UI) in long-term care in the U.S.
Competitive Landscape
Key companies contributing in the global ostomy care accessories market are Smith & Nephew plc., 3M Company, AdaptHealth, LLC, Inc., Hollister Inc., Torbot Group, Inc., Coloplast Corp., Cymed, ConvaTec Inc., 180 Medical, Inc., EuroMed, Inc., Marlen Manufacturing & Development Co., Nu-Hope Laboratories, and FNC Medical Corporation.
Key Developments
Key industry players are now concentrating on diversifying their product portfolios. 180 Medical, Inc., a provider of intermittent catheters and ostomy supplies, announced in December 2019 that it will begin providing incontinence medications for patients with urinary incontinence, increased urination, and other medical disorders that can induce neurogenic bladder and/or neurogenic bowel.
M&A tactics are now being used by major industry leaders to broaden their product range. In December 2019, AdaptHealth LLC agreed to buy Advanced Home Care’s home medical equipment company in a definitive agreement.
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