Orange is launching its new banking offer in mainland France today. This 100% mobile-based offer is provided by Orange Bank and will be the only French bank to offer for free a service that provides real-time balances, mobile payment, innovative uses and a virtual adviser that is available 24-hours a day, 7-days a week.
A 100% mobile-based banking offer
With Orange Bank, Orange has not simply transferred traditional banking services onto a digital platform: it has designed them from the outset for use on a mobile phone. In this way, with Orange Bank, 100% of all operations and interactions between the customer and the bank can be carried out using a mobile phone.
Customers of Orange Bank can:
- Pay either with their bank card or their mobile;
- Send money by SMS;
- Temporarily deactivate their card, and reactivate it again if the card is retrieved;
- Check their bank balance in real time;
- And, by interacting with the virtual advisor, get answers to requests 24/7.
For customers who prefer some form of human contact, Orange Bank also relies on the strength of Orange France’s network of stores with its 890 specially trained IOBSP (Intermediaries in Bank Operations and Payment Services) employees in 140 authorized stores in France. From launch, these employees are fully mobilized to accompany customers who wish to open a bank account as they subscribe using the digital interface of the Orange Bank application.
Even if the virtual advisor is able to answer a large majority of questions, customers can also contact one of the advisors of Orange Bank’s customer relations centers in Montreuil and Amiens.
From the outset, Orange Bank offers all the attributes of a traditional bank: a current account, a bank card, an authorized overdraft, a free complementary insurance package, a savings account remunerated at 1% interest. The offer will gradually be enriched with services such as personal loans or mortgages. Each new feature will be proven, measured and improved based on customer feedback. The virtual advisor will eventually be able to perform tasks at the request of customers, such as making transfers or saving.
A bank that is open to everyone
Anyone can open an Orange Bank account, regardless of revenues, and customers will benefit from a completely free service for the vast majority of daily banking services.
- the bank card is free, not just for the first year but every year;
- there are no account fees if the means of payment linked to the account – the bank card or mobile – are used at least three times a month;
- Making a one-off transfer, whether immediate or deferred, is free as long as the customer makes the transfer in person from the app.
On opening an account, Orange Bank customers will benefit from a welcome premium of 80 euros once they start using Orange Bank’s means of payment. They will get an additional 40 euros if they are also an Orange or Sosh customer, meaning they will benefit from up to 120 euros in total.
Orange Bank, a key element in Orange’s diversification strategy
The launch of the Orange Bank offering illustrates Orange’s ambition to diversify its services, particularly in mobile financial services, which offer significant growth prospects. Orange has an in-depth knowledge of customers’ uses and their expectations in terms of immediacy, simplicity and fluidity. The Group also has recognized expertise in financial services with Orange Money (34 million customers in the Africa and Middle East region) and Orange Cash (500,000 users in France). This expertise was reinforced by the acquisition of a majority stake in Groupama Banque in 2016, which became Orange Bank in 2017. The Group’s objective is to reach 400 million euros in revenues in 2018 in the mobile financial services sector, across all of its markets. Orange Bank’s ambition is to reach more than 2 million customers in France within 10 years. Stéphane Richard, the Chairman and CEO of Orange said: “With Orange Bank, this is an important new chapter in our history: Orange is now also a bank. A 100% mobile-based bank that is dedicated to providing an incomparable user experience. A bank that combines the best innovations available on the market today into a single offer. A bank that will listen to its customers and constantly enrich its offer and its features to meet their expectations. In short, a bank with the customer at its heart. I am particularly pleased that our customers can discover and benefit from it today.” For more details, consult the online press kit (in French only):