Published : 9 years ago, on 07/10/2015

Online trading platform Neteven announces the launch of its new service “My Marketplace”, which allows brands to integrate their catalogues and simply manage their full sales cycle on third party sites. 

Thanks to “My Marketplace”, brands can now access consumers wherever they may be shopping, be it a marketplace or any other online distributors. By connecting them with both marketplaces and third-party distributors, retailers have access to many more customers than before without the need to invest in back offices. The benefits are clear: brands can raise their profile and increase their sales on a global scale, by maximising the visibility of their product catalogue. Brands can reach millions of buyers worldwide, wherever they may be shopping, be it a marketplace or any other online distributor.

By connecting them with the ecommerce websites of their choice, Neteven offers brands the opportunity to grow their online revenue with limited resources and without the need for investment in several back offices. Brands can also adapt their listings and pricing strategy to each sales channel, thereby extending the lifecycle of their products.

Third party sites, for their part, can supplement their wholesale purchase and improve their product offering by selecting an assortment of products among a brand’s best-selling and long tail items. Then, thanks to a drop-ship model, third party sites don’t need to stock the extra products and can expand abroad regardless of international shipping requirements.

The “My Marketplace” service includes various functionalities such as catalogue publication, price adjustment based on competition, stock updates on a real time basis, order management, customer communication and transactions reports, a mapping console… and much more.

Greg Zemor, CEO and co-Founder of Neteven, said: “In line with our multichannel expansion strategy, it was very important that we integrate a website sales management feature in our solution. Our customers no longer need to use several back offices to manage their sales channels. Brands and retailers operating both on and offline can distribute on marketplaces and third party sites with minimal investment and through one single platform.”

Neteven has been helping brands and retailers grow their businesses since launching in 2005. It works to manage and optimise the sales cycle on leading online marketplaces and has developed its technology to connect any website and any environment with its software. Thanks to Neteven, brands can distribute their entire catalogue on the largest channels, then and from there, manage and optimise the full sales cycle of their products via a single user interface.

About Neteven:

Founded in 2005 by former eBay employees and internet technology experts, Neteven is the leading marketplace-trading platform. It is optimised to deliver incremental revenue to retailers, brands and manufacturers through cross border trade. Using Neteven’s proprietary cloud based software and bespoke services, retailers can gain maximum exposure of their entire product catalogue across large generalist marketplaces such as eBay, Amazon, Rakuten, Tmall Global, Cdiscount as well as specialist sites, such as Zalando, La Redoute, Privalia, Galeries Lafayette, Lazada and Spartoo for fashion or Pixmania, Rue du Commerce and Fnac for technology and media. Neteven is the preferred marketplace-trading partner in Europe and is proud to work with a number of key retail businesses, including: Conrad, Petit Bateau, El Corte Ingles and Samsonite. For more information: www.neteven.co.uk