The Importance of Logo Design in Branding | Online Logo Maker | GBAF

The Importance of Logo Design in Branding | Online Logo Maker | GBAF

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Home > Business > Need a new logo for your business – Do it yourself online with LogoMyWay

Need a new logo for your business – Do it yourself online with LogoMyWay

Published by linker 5

Posted on July 8, 2020

7 min read

Last updated: January 21, 2026

Untitled design (46)

Logo, as a component of branding, has a significant role to play in the success of your business.

As a business owner or a new entrepreneur, you might not understand the need to invest time, energy, and capital into having a logo design for your company. But to entice consumers to your business, a logo plays a vital function, and a well-designed logo becomes memorable and timeless.

Believe it or not, consumers associate your brand with the goods or services you offer. Meaning, when your brand is poorly designed, consumers will perceive your business to be offering equally an inferior product. A logo is part of the branding and a true representation of your company to the world.

One vital role of a logo is to create a distinctive product or service image in the minds of consumers. And a carefully designed logo performs this role effortlessly.

The impact of brands on consumer perception

Let’s look at the following brands, and what people perceived them to offer.

Apple–People perceived Apple to offer quality innovative designs in electronics.
Nike–People perceived Nike to offer quality athletic shoes.
Google–People perceived Google to offer a timely search for information.
McDonald’s – People perceived McDonald’s to offer delicious hamburgers.
Red Cross–People perceived Red Cross to offer health assistance.
Coca Cola–People perceived Coca Cola to offer refreshing beverages.
Mercedes-Benz–People perceived Mercedes-Benz to offer luxury cars.

These are exceptional brands that have created distinctive images in the minds of clients based on the messages their owners want to communicate. Even without the names on these brands, they are still easily identifiable by many people across the globe.

This is the power of branding. And our online logo maker can help you achieve similar status by helping you design a unique logo that will stand the test of time and position you positively in the minds of consumers while differentiating your business from competitors.

Why do you need to take branding seriously?

To offer you an insight into the world of branding, look at the following statistics:

Consistent branding across all channels increases revenue by 23%
85% of investors want the companies they invest in to have a strong brand
Brand loyalty is worth 10x more than a single purchase (Source)
90% of consumers would rather buy from an authentic brand
20% of businesses are willing to pay $1000 for a logo design
75% of marketing professionals agree a strong brand is critical to growth

These statistics speak volumes of the power of branding and the need to have an outstanding logo to promote your business. You can’t discount these facts.

As a business owner, you have put a lot of effort into building the structure of your business. Now, you are considering joining colors, shapes, fonts, and inspiration together to create a logo that will provide value to your business, build brand loyalty, and elevate your business above competitors. But you don’t know the logo designer to trust.

Our online logo maker is the solution to your logo nightmares.

Why use LogoMyWay’s online logo maker?

These are the seven simple reasons to use our online logo maker:

Quick timing:

The LogoMyWay logo maker provides you with trusted tools that can get you started in minutes. It offers you a high-quality interface that will help you design a spectacular professional logo exactly the way you can be proud of.

Ready-made logos:

Their online logo maker has hundreds of ready-made logos in our expansive database. Our team of professional logo designers has designed each logo carefully. These logos are unique and waiting for you to own them to promote your business.

Customization:

This online logo maker provides easy customization. Each logo in our database can be easily and completely customized to match your brand identity. You can change the fonts, color, size, and style to fit your brand preference without reducing the quality.

File format:

The logo you design with the LogoMyWay logo maker comes with a full vector and master files transfer. This allows you to use your logo on virtually any application – letterheads, business cards, t-shirt, cars, banners, etc. without distorting the quality.

Cost:

There are different cost-effective options to choose from when you use our online logo maker. We have standard and premium options. Regardless of the option you choose, you are guaranteed to receive a high-resolution logo, vector and master files, and full copyright ownership to your logo. Interesting research reveals that about 67% of small businesses are willing to pay $500 for a logo.

One-on-One Professional:

Do you want a human touch to your logo? No worries at all as we have thousands of our professional logo designers standing by to offer you a helping hand. After your logo design is ready, we can connect you to one of our professionals to make any changes you might want.

Some factors to keep in mind when using our online logo maker to design your logo:

Select a logo template:

First things first–This online logo maker offers an easy designing interface for everyone. It provides you with a wide range of templates, created by a team of professionals to help you choose the best design template in the design process. When selecting your template, you must put much thought into it as it will form the foundation of your logo design.

Select the right color scheme:

Research shows that 80% of consumers think the color is a big part of brand recognition. Therefore, this should be taken into consideration when selecting a color for your logo design.

Before choosing a color or a combination of colors, you must spend time to study the psychology behind them. This is because colors affect emotions and behaviours. For instance, we associate the color red with excitement, anger, danger, and passion.

The color you choose must be attractive, gentle, and able to send the right messages to your audience. Remember, colors communicate with consumers.

Select the right font:

Choosing a font is the last stage in the logo designing process. Our online logo maker offers you an advanced interface for font selection. Font choice is as important as the template and color schemes. Just like the color scheme, there is a psychology behind all fonts, hence the need to put much thought into them.

Fonts also communicate important messages about your brand to your audience. It affects user experience and interest, and how they see your brand. The font you choose will affect your brand character, readability, and legibility.

There are different types of fonts. They can be serif, san serif, script, and decorative. They can also be bold, stylish, commanding, and fancy. Though there are many fonts to choose from, not all can be a suitable fit for your logo design because they aren’t created equal.

With so many businesses out there and new ones being established frequently if not every day, a logo is the first marketing tool you need to communicate your value, offers, and what separates you from the rest of your competition.

At LogoMyWay, their topmost priority is your logo design. That is why we make it easy for you to use our online logo maker to design the exact logo you have in mind. They also give you access to our professional logo designers who are ready to collaborate with you whenever you need them.

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