Search
00
GBAF Logo
trophy
Top StoriesInterviewsBusinessFinanceBankingTechnologyInvestingTradingVideosAwardsMagazinesHeadlinesTrends

Subscribe to our newsletter

Get the latest news and updates from our team.

Global Banking & Finance Review®

Global Banking & Finance Review® - Subscribe to our newsletter

Company

    GBAF Logo
    • About Us
    • Profile
    • Privacy & Cookie Policy
    • Terms of Use
    • Contact Us
    • Advertising
    • Submit Post
    • Latest News
    • Research Reports
    • Press Release
    • Awards▾
      • About the Awards
      • Awards TimeTable
      • Submit Nominations
      • Testimonials
      • Media Room
      • Award Winners
      • FAQ
    • Magazines▾
      • Global Banking & Finance Review Magazine Issue 79
      • Global Banking & Finance Review Magazine Issue 78
      • Global Banking & Finance Review Magazine Issue 77
      • Global Banking & Finance Review Magazine Issue 76
      • Global Banking & Finance Review Magazine Issue 75
      • Global Banking & Finance Review Magazine Issue 73
      • Global Banking & Finance Review Magazine Issue 71
      • Global Banking & Finance Review Magazine Issue 70
      • Global Banking & Finance Review Magazine Issue 69
      • Global Banking & Finance Review Magazine Issue 66
    Top StoriesInterviewsBusinessFinanceBankingTechnologyInvestingTradingVideosAwardsMagazinesHeadlinesTrends

    Global Banking & Finance Review® is a leading financial portal and online magazine offering News, Analysis, Opinion, Reviews, Interviews & Videos from the world of Banking, Finance, Business, Trading, Technology, Investing, Brokerage, Foreign Exchange, Tax & Legal, Islamic Finance, Asset & Wealth Management.
    Copyright © 2010-2026 GBAF Publications Ltd - All Rights Reserved. | Sitemap | Tags | Developed By eCorpIT

    Editorial & Advertiser disclosure

    Global Banking & Finance Review® is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

    Home > Finance > Motor racing-Mercedes run new car at Silverstone, announce Microsoft deal
    Finance

    Motor racing-Mercedes run new car at Silverstone, announce Microsoft deal

    Published by Global Banking & Finance Review®

    Posted on January 22, 2026

    2 min read

    Last updated: January 22, 2026

    Motor racing-Mercedes run new car at Silverstone, announce Microsoft deal - Finance news and analysis from Global Banking & Finance Review
    Why waste money on news and opinion when you can access them for free?

    Take advantage of our newsletter subscription and stay informed on the go!

    Subscribe

    Tags:partnershiptechnologyinnovation

    Quick Summary

    Mercedes unveils the 2026 F1 car and announces a major sponsorship with Microsoft, aiming for a competitive edge this season.

    Table of Contents

    • Mercedes F1 Car Launch and Sponsorship
    • Track Debut and Performance
    • Sponsorship Details and Implications
    • Upcoming Testing and Events

    Mercedes Unveils 2026 F1 Car at Silverstone, Secures Microsoft Sponsorship

    Mercedes F1 Car Launch and Sponsorship

    LONDON, Jan 22 (Reuters) - Race drivers George Russell and Kimi Antonelli gave the 2026 Mercedes Formula One car its track debut at a Silverstone filming day on Thursday before testing starts in Spain next week.

    Track Debut and Performance

    Mercedes, who had earlier released pictures of the new livery and announced a major new sponsorship deal with Microsoft, said the W17 car completed 67 laps and nearly 200km without any problems.

    Sponsorship Details and Implications

    "We have had a sensible first day of running with the W17 at Silverstone," said trackside engineering director Andrew Shovlin.

    Upcoming Testing and Events

    "As with any shakedown, the focus is on ensuring everything operates safely and reliably. We were able to get through our allotted mileage with both George and Kimi getting to experience the 2026 car on track for the first time." 

    Mercedes finished second to champions McLaren last season, with Russell taking two wins and Italian rookie Antonelli stepping on the podium three times and becoming the youngest driver to set a fastest lap.

    The team won eight constructors' titles in a row between 2014 and 2021 before Red Bull and then McLaren became the teams to beat.  

    They will start testing in Barcelona amid widespread speculation that they have found a loophole in the new engine regulations that could put them ahead of rivals Ferrari.

    Mercedes also provide power units to McLaren, Williams and Renault-owned Alpine as well as their factory team.

    The team will hold an online launch event on February 2 with two more tests in Bahrain before the season starts in Australia on March 8.

    Mercedes also announced separately that 22-year-old French driver Doriane Pin, winner of last year's all-female F1 Academy series, would step up to a development role with the team this season.

    Pin will work in the simulator, have additional duties at the factory and attend several grands prix trackside, the team said.    

    No financial details were given for the Microsoft deal, although Sky News cited an unnamed sponsorship expert as suggesting it could be worth $60 million a year for the team. 

    The Microsoft branding appears on the mostly silver, black and green car's airbox and front wing. 

    (Reporting by Alan Baldwin, Editing by Andrew Cawthorne and Christian Radnedge)

    Key Takeaways

    • •Mercedes partners with Microsoft for 2026 F1 season.
    • •Images of the W17 car were revealed.
    • •No financial details of the deal disclosed.
    • •Doriane Pin joins Mercedes in a development role.
    • •Testing begins in Barcelona next week.

    Frequently Asked Questions about Motor racing-Mercedes run new car at Silverstone, announce Microsoft deal

    1What is a Formula One car?

    A Formula One car is a high-performance racing vehicle designed specifically for Formula One racing, featuring advanced technology and aerodynamics.

    2What is a development role in a racing team?

    A development role in a racing team involves working on the design and improvement of the car's performance, often using simulators and attending races.

    More from Finance

    Explore more articles in the Finance category

    Image for French miner Eramet's finance chief steps aside temporarily, days after CEO ouster
    French miner Eramet's finance chief steps aside temporarily, days after CEO ouster
    Image for Ukraine's Zelenskiy calls for faster action on air defence, repairs to grid
    Ukraine's Zelenskiy calls for faster action on air defence, repairs to grid
    Image for Goldman Sachs teams up with Anthropic to automate banking tasks with AI agents, CNBC reports
    Goldman Sachs teams up with Anthropic to automate banking tasks with AI agents, CNBC reports
    Image for Analysis-Hims' $49 weight-loss pill rattles investor case for cash-pay obesity market
    Analysis-Hims' $49 weight-loss pill rattles investor case for cash-pay obesity market
    Image for Analysis-Glencore to focus on short-term disposals as Rio deal remains elusive
    Analysis-Glencore to focus on short-term disposals as Rio deal remains elusive
    Image for Belgium's Agomab Therapeutics valued at $716 million as shares fall in Nasdaq debut
    Belgium's Agomab Therapeutics valued at $716 million as shares fall in Nasdaq debut
    Image for Big Tech's quarter in four charts: AI splurge and cloud growth
    Big Tech's quarter in four charts: AI splurge and cloud growth
    Image for EU hikes tariffs on Chinese ceramics to 79% to counter dumping 
    EU hikes tariffs on Chinese ceramics to 79% to counter dumping 
    Image for AI trade splinters as investors get more selective
    AI trade splinters as investors get more selective
    Image for EU extends tariff suspension on $109.8 billion of US imports for six months
    EU extends tariff suspension on $109.8 billion of US imports for six months
    Image for Dog food maker Ollie acquired by Spain’s Agrolimen
    Dog food maker Ollie acquired by Spain’s Agrolimen
    Image for Salzgitter to take over HKM steel joint venture, end clash with Thyssenkrupp
    Salzgitter to take over HKM steel joint venture, end clash with Thyssenkrupp
    View All Finance Posts
    Previous Finance PostExplainer-What are Russia's frozen assets in US that Putin has offered for Gaza and Ukraine?
    Next Finance PostEU wants U.S. trade deal back on track, but warns it would defend itself if threatened again