Published by Global Banking and Finance Review
Posted on November 6, 2025
2 min readLast updated: January 21, 2026
Prosus is interested in Mobile.de as owners prepare for a potential 10 billion euro IPO. Other investors like EQT are also interested.
By Amy-Jo Crowley and Andres Gonzalez
LONDON (Reuters) -Dutch technology investment group Prosus has expressed early-stage interest in potentially bidding for Mobile.de as the owners prepare to sell shares in the German online auto marketplace group, according to three people familiar with the matter.
While shareholders Permira and Blackstone are leaning towards an initial public offering of Mobile.de, Germany's largest auto marketplace is drawing interest from companies including Prosus, which could consider a bid through its classified unit OLX, the people said.
The private equity funds hired JPMorgan and Goldman Sachs earlier this year to prepare Mobile.de for an IPO that could be valued as much as 10 billion euros ($11.66 billion) in a stock market debut set for next year, the people said.
No sale process has started and Prosus, which also owns European food delivery group Just Eat, is not currently in talks with the owners and may ultimately decide against making a bid, the sources said.
Mobile.de has also attracted interest from other private equity firms including EQT, two of the people added. Cinven and Apax have also shown interest, one of the people said.
The three sources, speaking on condition of anonymity as the matter was private, cautioned there is no certainty a deal will materialise.
Spokespeople for Prosus, EQT, Cinven, Apax, JPMorgan and Goldman Sachs declined to comment. Permira and Blackstone declined to comment. Adevinta, which owns Mobile.de, did not immediately respond to requests for comment.
Norway's Adevinta, Mobile.de's parent company, was acquired by Permira and Blackstone in 2023 for about 141 billion Norwegian crowns.
The owners have since been pursuing a breakup of the company, including a sale of its Spanish classifieds business to EQT and its Austrian unit Willhaben to investor Sprints and Styria Media Group.
Prosus is the investment arm of South African group Naspers. Earlier this month it bought French motors classified platform La Centrale for 1.1 billion euros as part of its entrance into the European used-car marketplace sector. The Financial Times previously reported EQT's interest in Mobile.de.
($1 = 0.8575 euros)
(Reporting by Amy-Jo Crowley and Andres Gonzalez in London, Editing by Louise Heavens)
Private equity refers to investment funds that directly invest in private companies or buyout public companies, resulting in their delisting from stock exchanges. These investments are typically illiquid and focus on long-term growth.
An initial public offering (IPO) is the process through which a private company offers shares to the public for the first time. This allows the company to raise capital from public investors.
A marketplace is a platform where buyers and sellers can meet to exchange goods or services. In the context of finance, it often refers to a digital platform facilitating transactions.
A classified unit is a segment of a business that focuses on classified advertisements, typically in sectors like real estate, automotive, or job listings, allowing users to buy, sell, or trade goods and services.
A bid is an offer made by an individual or company to purchase an asset or service at a specified price. In finance, bids are often made in auctions or competitive sales processes.
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