Finance
Micron to exit 'Crucial' consumer memory business
Published by Global Banking and Finance Review
Posted on December 3, 2025
1 min readLast updated: January 20, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on December 3, 2025
1 min readLast updated: January 20, 2026
Micron Technology exits its Crucial consumer business to focus on AI-driven data center demand, continuing shipments until 2026.
Dec 3 (Reuters) - Memory chipmaker Micron Technology said on Wednesday it has decided to exit its "Crucial" consumer business, including the sale of the unit's consumer-branded products at retailers, e-tailers and distributors worldwide.
Shares of the company were down over 2%.
Micron will continue consumer product shipments through the consumer channel until February 2026, it said.
"The AI-driven growth in the data center has led to a surge in demand for memory and storage," said Sumit Sadana, chief business officer at Micron.
"Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments."
(Reporting by Arsheeya Bajwa in Bengaluru; Editing by Alan Barona)
Micron Technology is a global leader in memory and storage solutions, known for its innovative semiconductor products used in various applications, including computing, mobile devices, and automotive technologies.
Consumer memory refers to memory products designed for personal use, such as RAM and storage devices for computers and mobile devices, aimed at enhancing user experience and performance.
AI-driven growth refers to the expansion of businesses and industries through the implementation of artificial intelligence technologies, which enhance efficiency, decision-making, and customer engagement.
Strategic customers are key clients or partners that significantly contribute to a company's revenue and growth, often receiving tailored services and support to strengthen the business relationship.
Supply support involves ensuring the availability and distribution of products or services to meet customer demand, often requiring efficient logistics and inventory management.
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