Meta appoints insider Vishal Shah to key AI role
Published by Global Banking & Finance Review®
Posted on October 27, 2025
2 min readLast updated: January 21, 2026
Published by Global Banking & Finance Review®
Posted on October 27, 2025
2 min readLast updated: January 21, 2026
Meta appoints Vishal Shah to lead AI product management, underscoring its strategic focus on AI development amid competition with Microsoft and OpenAI.
(Reuters) -Meta Platforms CEO Mark Zuckerberg has appointed insider Vishal Shah to a key artificial intelligence-linked role, heading product management for AI products, the social media giant said on Monday.
The move underscores Big Tech's focus on the booming technology, directing resources and top talent towards AI development. Meta is competing against Microsoft and startups such as OpenAI and Anthropic to build the most sophisticated AI models.
Shah was in charge of product management for Instagram at Meta for over six years, before becoming vice president of Metaverse — the company's concept for a three-dimensional virtual world — in 2021.
The development was first reported by the Financial Times earlier on Monday, citing an internal memo. Shah will report to Meta's head of AI product, Nat Friedman, according to the report.
A spokesperson for Meta confirmed Shah's new role but declined to comment on details regarding the appointment when contacted by Reuters.
This marks another reshuffle for Meta's management, after the company last week announced it was cutting around 600 roles in its Superintelligence Labs unit, as it looks to make its AI unit more flexible and responsive.
(Reporting by Anhata Rooprai and Jaspreet Singh in Bengaluru and Echo Wang in New York; Editing by Alan Barona)
Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn. AI can perform tasks such as problem-solving, understanding language, and recognizing patterns.
Product management is the process of overseeing the development, marketing, and lifecycle of a product. It involves defining product vision, gathering requirements, and ensuring that the product meets customer needs.
A virtual world is a computer-based simulated environment where users can interact with each other and the environment through avatars. These worlds can be used for gaming, social interaction, and business applications.
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