Finance
Mercedes' car sales down 12% in Q4 due to tariffs, competition
Published by Global Banking & Finance Review®
Posted on January 12, 2026
1 min readLast updated: January 20, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on January 12, 2026
1 min readLast updated: January 20, 2026
Mercedes-Benz saw a 12% decline in Q4 2025 car sales, affected by tariffs and competition, with notable drops in the US and China.
Jan 12 (Reuters) - Sales in Mercedes-Benz's core car business slumped in the final quarter of 2025, impacted by tariffs and the competitive market environment, the German luxury carmaker said on Monday.
The company achieved quarterly sales of 459,400 vehicles, down 12% compared with the same quarter a year ago.
While sales growth in Europe remained stable, it dropped in the United States and China by 19% and 22%, respectively, said the carmaker.
Mercedes has become the latest among German automakers, alongside Volkswagen and BMW, to struggle with challenging market conditions in both the U.S. and China.
(Reporting by Amir Orusov and Ilona WissenbachEditing by Miranda Murray)
Sales performance refers to the measurement of a company's sales activities and results over a specific period, indicating how well it meets its sales targets.
Market competition refers to the rivalry among businesses to attract customers, which can influence pricing, product offerings, and overall market dynamics.
A luxury carmaker is a manufacturer that produces high-end vehicles, often characterized by superior quality, performance, and advanced features.
A competitive market environment is one where multiple businesses vie for the same customers, leading to price competition and innovation.
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