The MENA POU water purifiers market, analyzed from 2014-2020, highlights growth in RO, UV, and media filtration technologies, with Saudi Arabia as a key market.
This Future Market Insights report examines the ‘POU Water Purifier Market’ in Middle East and North Africa region for the period 2014–2020. The primary objective of the report is to offer key insights about water purifier market in MENA to current market participants or new entrant’s participants across the value chain.
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Report includes study of the three key technologies of water purification i.e. Reverse Osmosis (RO),
Ultra Violet (UV) and Media filtration (Gravity). Report offers in depth analysis of market size, forecast and the key trends followed in all three segments.
The report starts with an overview of parent market i.e. water treatment industry in MENA and the part POU water purifier industry plays in it. Report also offer useful insights about global POU water purifier market and the role MENA market is posed to play.
Next section of the report includes FMI analysis of the key trends, drivers and restraints from supply side, demand side and economic perspective, which are influencing the target market. Impact analysis of key growth drivers and restraints based on weighted average model included in the report better equips and arms client with crystal clear decision making insights.
As highlighted before, water purifiers are based Reverse Osmosis (RO), Ultra Violet (UV) and media based filtration technology. Reverse osmosis is estimated to contribute noteworthy proportion of revenue in MENA water purifiers market. However, in the price sensitive regions, media based segment is expected to witness robust growth during the forecast period.
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The next section highlights POU water purifier market by region. It provides market outlook for 2014- 2020 and sets forecast within context of water purifier market, including the three technologies to build out a complete picture at regional level. This study discusses the key regional trends contributing to the growth of the water purifier market in MENA as well as analyses the degree at which key drivers are influencing water purifiers market in each region of MENA. For this report, regions assessed are Kingdom of Saudi Arabia, United Arab Emirates, Turkey, Israel, Egypt, Algeria and rest of MENA.
Market Segments
The POU water purifiers market is segmented on the basis of technology which includes RO, UV and media-based. RO technology based water purifiers segment is estimated to account for slightly over 40% of the total POU water purifiers market in MENA region in 2014. Media-based water purification, which is a conventional water purification technology has also witnessed technological advancements, and is estimated to display a CAGR of 9.3% during the forecast period, in terms of volume. The third technology, UV based water purifiers, is estimated to exhibit a sluggish growth rate during the forecast period due to its limitation in removing only organic contaminants from water. Additionally, UV-based water purifiers are also priced higher in comparison to media-based water purifiers and hence the product preference for UV based water purifiers is comparatively low.
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Region-wise, the Kingdom of Saudi Arabia (KSA), United Arab Emirates (UAE), Turkey, Israel, Egypt and Algeria are the promising markets for POU water purifiers. In addition, a cumulative scenario has been highlighted for rest of MENA (includes smaller countries like Kuwait, Jordan etc.). Among the aforementioned regions, the Kingdom of Saudi Arabia is estimated to be the prominent market for POU water purifiers, followed by Turkey, due to its growing population and rapid urbanization, and increasing awareness for safe drinking water forecast period.
In addition, penetration of bottled water is a challenge for the POU water purifiers market in Anatolia. As a result, Anatolia is estimated to demonstrate a sluggish growth rate in the near future. Furthermore, POU water purifiers market in UAE is anticipated to reach 149.2 thousand units by 2020, exhibiting a CAGR of 10% between 2014 and 2020.
Drivers and Restraints
Deteriorating water quality, rising cost of bottled water, increasing population coupled with increasing per capita income are some of the prominent factors which will catalyse the point of use water purifiers in the region. Though the MENA market is attractive in terms of absolute dollar opportunity, low awareness about safe drinking water and product unavailability are major challenges for the MENA POU water purifier market.
Competitive Landscape
Key players operating in the MENA water purifier market are LG, Eureka Forbes, Strauss Water, Panasonic, WaterLife and Coolplex. The report sheds light on their key growth strategies and recent developments. In addition, the report also discusses the value chain followed by multinational companies in MENA for POU water purifiers.
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The article focuses on the growth strategies of the MENA POU water purifiers market, covering technologies like RO, UV, and media filtration.
The report analyzes the MENA region, including Saudi Arabia, UAE, Turkey, Israel, Egypt, and Algeria.
Reverse Osmosis technology is estimated to contribute significantly to the MENA water purifiers market revenue.
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